Judge This

Nonfiction, Art & Architecture, General Art, Individual Artist, Business & Finance, Marketing & Sales
Cover of the book Judge This by Chip Kidd, Simon & Schuster/ TED
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Chip Kidd ISBN: 9781476784793
Publisher: Simon & Schuster/ TED Publication: June 2, 2015
Imprint: Simon & Schuster/ TED Language: English
Author: Chip Kidd
ISBN: 9781476784793
Publisher: Simon & Schuster/ TED
Publication: June 2, 2015
Imprint: Simon & Schuster/ TED
Language: English

A fun, playful look at the importance of first impressions—in design and in life—from acclaimed book designer Chip Kidd.

First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how we feel. In Judge This, renowned designer Chip Kidd takes us through his day as he takes in first impressions of all kinds. We follow this visual journey as Kidd encounters and engages with everyday design, breaking down the good, the bad, the absurd, and the brilliant as only someone with a critical, trained eye can. From the design of your morning paper to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd reveals the hidden secrets behind each of the design choices, with a healthy dose of humor, expertise, and of course, judgment as he goes.

Judge This is a design love story, exposing the often invisible beauty and betrayal in simple design choices—ones most of us never even think to notice. And with each object, Kidd proves that first impressions, whether we realize it or not, have a huge impact on the way we perceive the world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A fun, playful look at the importance of first impressions—in design and in life—from acclaimed book designer Chip Kidd.

First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how we feel. In Judge This, renowned designer Chip Kidd takes us through his day as he takes in first impressions of all kinds. We follow this visual journey as Kidd encounters and engages with everyday design, breaking down the good, the bad, the absurd, and the brilliant as only someone with a critical, trained eye can. From the design of your morning paper to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd reveals the hidden secrets behind each of the design choices, with a healthy dose of humor, expertise, and of course, judgment as he goes.

Judge This is a design love story, exposing the often invisible beauty and betrayal in simple design choices—ones most of us never even think to notice. And with each object, Kidd proves that first impressions, whether we realize it or not, have a huge impact on the way we perceive the world.

More books from Marketing & Sales

Cover of the book Cameron Trading Post by Chip Kidd
Cover of the book Inbound marketing by Chip Kidd
Cover of the book Las 12 únicas maneras de captar clientes by Chip Kidd
Cover of the book Market Research Methods in the Sports Industry by Chip Kidd
Cover of the book International Marketing in the Fast Changing World by Chip Kidd
Cover of the book One Hundred Thirteen Million Markets of One by Chip Kidd
Cover of the book Jim Rohn's 3 Philosophies for Network Marketing Success by Chip Kidd
Cover of the book 經理人月刊7月號/2019 第176期 by Chip Kidd
Cover of the book Major Account Sales Strategy by Chip Kidd
Cover of the book Fashion Marketing by Chip Kidd
Cover of the book WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace by Chip Kidd
Cover of the book The Perfect Sales Pro by Chip Kidd
Cover of the book 公關學1天課 by Chip Kidd
Cover of the book Win the Customer by Chip Kidd
Cover of the book How To Use Instagram For Social Selling: Step-By-Step Guide On Social Media Marketing, Advertising and Selling On Instagram by Chip Kidd
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy