Market selection and Market entry decisions for foreign markets. Lambertz GmbH & Co. KG's gingerbread

Business & Finance, Marketing & Sales
Cover of the book Market selection and Market entry decisions for foreign markets. Lambertz GmbH & Co. KG's gingerbread by Elena Bergmann, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Elena Bergmann ISBN: 9783668154629
Publisher: GRIN Publishing Publication: February 18, 2016
Imprint: GRIN Publishing Language: English
Author: Elena Bergmann
ISBN: 9783668154629
Publisher: GRIN Publishing
Publication: February 18, 2016
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,3, University of Applied Sciences Stuttgart, language: English, abstract: The company Lambertz is a market leader with seasonal products. Moreover, a sales increase in spite of stagnant gingerbread market takes place. 'Tradition pflegen, Innovation leben' - That is the guiding principle of the company Lambertz GbmH & Co. KG, which was founded in 1688. Everything has started in a small baking house and today it is an international pastry concern. In 2015 there was a turnover of 620 million euros with investments at the rate of 24. 8 million euros. Why did the author choose the enterprise Lambertz with their product gingerbread? Not only because of their unbelievable development since the foundation in 1688. The company Lambertz is an internationally known company, which guarantees its competitiveness in the marketplace through new products and an outstanding quality. Furthermore, the gingerbread is part of the German culture and especially in the christmas season very popular. According to a recent survey from the year 2014 gingerbread is the second most popular sweet in the biscuit segment after cookies. Ginger bread has become part of the German culture and this culture can`t imagine without it. In this term paper the author wants to find out, which countries would be suitable for a possible market entry and if there are any restrictions. In addition to that the author asked herself if there is a particularly usable strategy for a market entry. Finally, a short conclusion and recommendation are putting an end

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,3, University of Applied Sciences Stuttgart, language: English, abstract: The company Lambertz is a market leader with seasonal products. Moreover, a sales increase in spite of stagnant gingerbread market takes place. 'Tradition pflegen, Innovation leben' - That is the guiding principle of the company Lambertz GbmH & Co. KG, which was founded in 1688. Everything has started in a small baking house and today it is an international pastry concern. In 2015 there was a turnover of 620 million euros with investments at the rate of 24. 8 million euros. Why did the author choose the enterprise Lambertz with their product gingerbread? Not only because of their unbelievable development since the foundation in 1688. The company Lambertz is an internationally known company, which guarantees its competitiveness in the marketplace through new products and an outstanding quality. Furthermore, the gingerbread is part of the German culture and especially in the christmas season very popular. According to a recent survey from the year 2014 gingerbread is the second most popular sweet in the biscuit segment after cookies. Ginger bread has become part of the German culture and this culture can`t imagine without it. In this term paper the author wants to find out, which countries would be suitable for a possible market entry and if there are any restrictions. In addition to that the author asked herself if there is a particularly usable strategy for a market entry. Finally, a short conclusion and recommendation are putting an end

More books from GRIN Publishing

Cover of the book Objective narrative, irony and sympathy in Flaubert's 'Un Coeur simple' by Elena Bergmann
Cover of the book The linguistic situation in Zimbabwe by Elena Bergmann
Cover of the book International Management by Elena Bergmann
Cover of the book Kant and the Liberal Democratic Peace Theory - the Cases of Kosovo, Iraq and Afghanistan by Elena Bergmann
Cover of the book Hegemony - The idea of hegemony, and in this context the role of America in the modern world. by Elena Bergmann
Cover of the book Anthony Trollope's 'The Eustace Diamonds' - The Effects of Commodity Culture on Social Life and Marriage by Elena Bergmann
Cover of the book The effect of the German separation on the communication in Germany by Elena Bergmann
Cover of the book Evaluation of the marketing environment for private health care in the USA and China by Elena Bergmann
Cover of the book 'Shall I compare thee to a summer's day?' An Interpretation of Sonnet Nr. 18 by William Shakespeare by Elena Bergmann
Cover of the book Indian English as an ESL-variety: common core and interference by Elena Bergmann
Cover of the book Impact of Financial Innovations on the Subprime Mortgage Crisis by Elena Bergmann
Cover of the book Integrated Sustainability and its Impact on Accounting and Finance by Elena Bergmann
Cover of the book The performance of the artist Marina Abramovi? in the MoMA - Museum of Modern Art, N.Y. as a mirror of zeitgeist by Elena Bergmann
Cover of the book Business Incubation - How to Manage the Know-how Transfer by Elena Bergmann
Cover of the book Ulysses and the Reader - A Fertile Relationship by Elena Bergmann
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy