Marketing Higher and Further Education

An Educator's Guide to Promoting Courses, Departments and Institutions

Nonfiction, Reference & Language, Education & Teaching
Cover of the book Marketing Higher and Further Education by Gibbs, Paul, Knapp, Michael, Taylor and Francis
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Author: Gibbs, Paul, Knapp, Michael ISBN: 9781136609404
Publisher: Taylor and Francis Publication: December 6, 2012
Imprint: Routledge Language: English
Author: Gibbs, Paul, Knapp, Michael
ISBN: 9781136609404
Publisher: Taylor and Francis
Publication: December 6, 2012
Imprint: Routledge
Language: English

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

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A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

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