Multimodal Pragmatics and Translation

A New Model for Source Text Analysis

Nonfiction, Reference & Language, Language Arts, Translating & Interpreting, Linguistics
Cover of the book Multimodal Pragmatics and Translation by Sara Dicerto, Springer International Publishing
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Author: Sara Dicerto ISBN: 9783319693446
Publisher: Springer International Publishing Publication: November 28, 2017
Imprint: Palgrave Macmillan Language: English
Author: Sara Dicerto
ISBN: 9783319693446
Publisher: Springer International Publishing
Publication: November 28, 2017
Imprint: Palgrave Macmillan
Language: English

This book proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality, pragmatics and translation studies on a quest for the meaning-making mechanics of texts that combine images and words. She openly challenges the traditional view that sees translators focusing their attention mostly on the linguistic aspect of source material in their work. The central theoretical pivot around which the analytical model revolves is that multimodal texts communicate through individual images and linguistic units, as well as through the interaction among textual resources and the text's interaction with its context of reference. This three-dimensional view offers a holistic understanding of multimodal texts and their potential translation issues to help translators improve the way they communicate multimodally across languages and cultures. This book will appeal to researchers in the fields of translation studies, multimodality and pragmatics.

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This book proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality, pragmatics and translation studies on a quest for the meaning-making mechanics of texts that combine images and words. She openly challenges the traditional view that sees translators focusing their attention mostly on the linguistic aspect of source material in their work. The central theoretical pivot around which the analytical model revolves is that multimodal texts communicate through individual images and linguistic units, as well as through the interaction among textual resources and the text's interaction with its context of reference. This three-dimensional view offers a holistic understanding of multimodal texts and their potential translation issues to help translators improve the way they communicate multimodally across languages and cultures. This book will appeal to researchers in the fields of translation studies, multimodality and pragmatics.

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