Music festivals with a closer look on Wiesen

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Music festivals with a closer look on Wiesen by Katharina Maier, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Katharina Maier ISBN: 9783638328395
Publisher: GRIN Publishing Publication: November 27, 2004
Imprint: GRIN Publishing Language: English
Author: Katharina Maier
ISBN: 9783638328395
Publisher: GRIN Publishing
Publication: November 27, 2004
Imprint: GRIN Publishing
Language: English

Diploma Thesis from the year 2004 in the subject Tourism, grade: 1 (A), , 20 entries in the bibliography, language: English, abstract: The most famous place for international music festivals in Austria is Wiesen. It is located in Burgenland and Mr. Bogner, the founder of these festivals has satisfied millions of people, including myself, with his events by now. Due to my general interest in event management I decided to do my studies on music festivals. It gave me the chance to have a deeper sight into this subject. Music festivals are special events, which can give a great experience to musicians, organizers and customers if they are properly organized. Everyone can gain a profit out of it - musicians with promoting their music, organizers with making profit and visitors with enjoying several concerts in one or more days. Furthermore I wanted to go into detail of the indirect profitability. The buying behaviour is not just influenced by media but also by transfer of visitors, accommodation abilities, food and beverage choice and many more. The marketing mix should address not just inbound but also outbound tourists to increase the customer awareness in the European festival market. The Wiesen Festival & Concert Veranstaltungs GMBH provides customers with high quality in concerts, F&B, security, waste management, etc. Nevertheless, no event passes by without any crisis. The reader should get an idea about upcoming problems and their solution during the festival. This diploma is focused on the positive consumer satisfaction which is only reached by proper planning. A customer is highly satisfied when the product is better than promised. Studies are done on the organizational methods, the customers feedback and the different service providers. The primary research is based on interviews with members of the organization team, journalists of music magazines, public transfer members, involved companies and festival visitors. The secondary research consisted of information from special event books, magazines and the Internet. The purpose of this thesis was to get a better view of creating a music festival. The reader should get a more complex idea of the whole performance in Wiesen. Furthermore it shows how the individual needs for an event are linked together.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Diploma Thesis from the year 2004 in the subject Tourism, grade: 1 (A), , 20 entries in the bibliography, language: English, abstract: The most famous place for international music festivals in Austria is Wiesen. It is located in Burgenland and Mr. Bogner, the founder of these festivals has satisfied millions of people, including myself, with his events by now. Due to my general interest in event management I decided to do my studies on music festivals. It gave me the chance to have a deeper sight into this subject. Music festivals are special events, which can give a great experience to musicians, organizers and customers if they are properly organized. Everyone can gain a profit out of it - musicians with promoting their music, organizers with making profit and visitors with enjoying several concerts in one or more days. Furthermore I wanted to go into detail of the indirect profitability. The buying behaviour is not just influenced by media but also by transfer of visitors, accommodation abilities, food and beverage choice and many more. The marketing mix should address not just inbound but also outbound tourists to increase the customer awareness in the European festival market. The Wiesen Festival & Concert Veranstaltungs GMBH provides customers with high quality in concerts, F&B, security, waste management, etc. Nevertheless, no event passes by without any crisis. The reader should get an idea about upcoming problems and their solution during the festival. This diploma is focused on the positive consumer satisfaction which is only reached by proper planning. A customer is highly satisfied when the product is better than promised. Studies are done on the organizational methods, the customers feedback and the different service providers. The primary research is based on interviews with members of the organization team, journalists of music magazines, public transfer members, involved companies and festival visitors. The secondary research consisted of information from special event books, magazines and the Internet. The purpose of this thesis was to get a better view of creating a music festival. The reader should get a more complex idea of the whole performance in Wiesen. Furthermore it shows how the individual needs for an event are linked together.

More books from GRIN Publishing

Cover of the book Regulating Emotions: Five perspectives by Katharina Maier
Cover of the book Teaching and Learning English at Primary Level. Songs and Rhymes as Support for Vocabulary Acquisition by Katharina Maier
Cover of the book Application of a unique model to build up succession of family business in practice by Katharina Maier
Cover of the book Bulls and Bears - The Rise and Fall of the Stock Markets at the Turn of the 21st Century by Katharina Maier
Cover of the book Kann Suchtprävention in der Grundschule schon etwas bewirken? by Katharina Maier
Cover of the book Evolution of the English Language by Katharina Maier
Cover of the book Mediation or Negotiation by Katharina Maier
Cover of the book Portrait of a mother in Tennessee Williams' memory play 'The Glass Menagerie' by Katharina Maier
Cover of the book Differentiation between inpatriation and expatriation: Factors of success and failure of inpatriation by Katharina Maier
Cover of the book The Business of European Football by Katharina Maier
Cover of the book The Impact of Arab World Satellite Television on the Democratisation Process in the MENA States by Katharina Maier
Cover of the book How, if at all, have the mass media reinforced social inequalities? by Katharina Maier
Cover of the book Aufgaben und Ziele in der neurologischen Rehabilitation by Katharina Maier
Cover of the book Restructuring the German Welfare State. Health Care Policy and Reform in Germany by Katharina Maier
Cover of the book Monetary reforms in comparison - Denmark (1813) and Germany (1948) by Katharina Maier
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy