On Message

Precision Communication for the Digital Age

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Business Reference, Business Communication
Cover of the book On Message by Theo Theobald, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Theo Theobald ISBN: 9780749464882
Publisher: Kogan Page Publication: January 3, 2013
Imprint: Kogan Page Language: English
Author: Theo Theobald
ISBN: 9780749464882
Publisher: Kogan Page
Publication: January 3, 2013
Imprint: Kogan Page
Language: English

Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication.

Examining how to capture more followers who listen for longer and more intently, On Message will teach you how to develop your voice, segment your audience for more effective messaging, edit existing copy and engage with new and emerging markets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication.

Examining how to capture more followers who listen for longer and more intently, On Message will teach you how to develop your voice, segment your audience for more effective messaging, edit existing copy and engage with new and emerging markets.

More books from Kogan Page

Cover of the book How to Organize Yourself by Theo Theobald
Cover of the book The Winning Bid by Theo Theobald
Cover of the book Digital Branding by Theo Theobald
Cover of the book Designing and Developing Digital and Blended Learning Solutions by Theo Theobald
Cover of the book Project Management Survival by Theo Theobald
Cover of the book How to Succeed at an Assessment Centre: Essential Preparation for Psychometric Tests Group and Role-play Exercises Panel Interviews and Presentations by Theo Theobald
Cover of the book Forensic Accounting and Finance by Theo Theobald
Cover of the book Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion by Theo Theobald
Cover of the book Succeed in Your Medical School Interview by Theo Theobald
Cover of the book Essential Leadership by Theo Theobald
Cover of the book How to Master the IELTS: Over 4 Questions for All Parts of the International English Language Testing System by Theo Theobald
Cover of the book Amazon by Theo Theobald
Cover of the book The Marketing Complex by Theo Theobald
Cover of the book Humanizing Big Data by Theo Theobald
Cover of the book You Can Do It Too: The 20 Essential Things Every Budding Entrepreneur by Theo Theobald
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy