On Message

Precision Communication for the Digital Age

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Business Reference, Business Communication
Cover of the book On Message by Theo Theobald, Kogan Page
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Author: Theo Theobald ISBN: 9780749464882
Publisher: Kogan Page Publication: January 3, 2013
Imprint: Kogan Page Language: English
Author: Theo Theobald
ISBN: 9780749464882
Publisher: Kogan Page
Publication: January 3, 2013
Imprint: Kogan Page
Language: English

Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication.

Examining how to capture more followers who listen for longer and more intently, On Message will teach you how to develop your voice, segment your audience for more effective messaging, edit existing copy and engage with new and emerging markets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication.

Examining how to capture more followers who listen for longer and more intently, On Message will teach you how to develop your voice, segment your audience for more effective messaging, edit existing copy and engage with new and emerging markets.

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