One Hundred Thirteen Million Markets of One

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book One Hundred Thirteen Million Markets of One by Christopher Norton, Ross Honeywill, Fingerprint Strategies Inc.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christopher Norton, Ross Honeywill ISBN: 9780985913410
Publisher: Fingerprint Strategies Inc. Publication: August 1, 2012
Imprint: Fingerprint Strategies Inc. Language: English
Author: Christopher Norton, Ross Honeywill
ISBN: 9780985913410
Publisher: Fingerprint Strategies Inc.
Publication: August 1, 2012
Imprint: Fingerprint Strategies Inc.
Language: English
The recent focus on 'the one percent', a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven percent of discretionary spending - the engine that drives the American economy - comes from just 46 percent of the population. This largely undetected group is responsible for those parts of the American economy that are thriving despite the toughest conditions in living memory. We call them NEOs, short for the New Economic Order, as their spending adds up to an economy within an economy wherever they are. Their discovery reveals the potential for significant growth across all business sectors but, more importantly, points to a blueprint for building a sustainable economic engine, capable of powering America out of its current crisis and through the next century. The NEO Economy already exists, but its potential to remodel the entire US economy has barely been touched.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The recent focus on 'the one percent', a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven percent of discretionary spending - the engine that drives the American economy - comes from just 46 percent of the population. This largely undetected group is responsible for those parts of the American economy that are thriving despite the toughest conditions in living memory. We call them NEOs, short for the New Economic Order, as their spending adds up to an economy within an economy wherever they are. Their discovery reveals the potential for significant growth across all business sectors but, more importantly, points to a blueprint for building a sustainable economic engine, capable of powering America out of its current crisis and through the next century. The NEO Economy already exists, but its potential to remodel the entire US economy has barely been touched.

More books from Consumer Behaviour

Cover of the book Figli di troika by Christopher Norton, Ross Honeywill
Cover of the book The Wisdom of Crowds by Christopher Norton, Ross Honeywill
Cover of the book Brand Psychology by Christopher Norton, Ross Honeywill
Cover of the book Understanding Children as Consumers by Christopher Norton, Ross Honeywill
Cover of the book Estimado Cliente by Christopher Norton, Ross Honeywill
Cover of the book Blind Spot by Christopher Norton, Ross Honeywill
Cover of the book Consumed: Rethinking Business in the Era of Mindful Spending by Christopher Norton, Ross Honeywill
Cover of the book Co-Create by Christopher Norton, Ross Honeywill
Cover of the book High Wire by Christopher Norton, Ross Honeywill
Cover of the book Living Standards and Social Well-Being by Christopher Norton, Ross Honeywill
Cover of the book Trade-Off by Christopher Norton, Ross Honeywill
Cover of the book Cultural Studies and Anti-Consumerism by Christopher Norton, Ross Honeywill
Cover of the book The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth by Christopher Norton, Ross Honeywill
Cover of the book New Ritual Society. Consumerism and culture in contemporary society by Christopher Norton, Ross Honeywill
Cover of the book Social Choice and Individual Values: Third Edition by Christopher Norton, Ross Honeywill
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy