Organizations in the Face of Crisis

Managing the Brand and Stakeholders

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Organizations in the Face of Crisis by D. Tafoya, Palgrave Macmillan US
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Author: D. Tafoya ISBN: 9781137313973
Publisher: Palgrave Macmillan US Publication: March 20, 2013
Imprint: Palgrave Macmillan Language: English
Author: D. Tafoya
ISBN: 9781137313973
Publisher: Palgrave Macmillan US
Publication: March 20, 2013
Imprint: Palgrave Macmillan
Language: English

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.

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Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.

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