Personal Brand Creation in the Digital Age

Theory, Research and Practice

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Personal Brand Creation in the Digital Age by Mateusz Grzesiak, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mateusz Grzesiak ISBN: 9783319696973
Publisher: Springer International Publishing Publication: March 20, 2018
Imprint: Palgrave Pivot Language: English
Author: Mateusz Grzesiak
ISBN: 9783319696973
Publisher: Springer International Publishing
Publication: March 20, 2018
Imprint: Palgrave Pivot
Language: English

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.

More books from Springer International Publishing

Cover of the book Atlas of Ecosystem Services by Mateusz Grzesiak
Cover of the book Art and the Challenge of Markets Volume 1 by Mateusz Grzesiak
Cover of the book Internal Medicine by Mateusz Grzesiak
Cover of the book Global Change and the Challenges of Sustainably Feeding a Growing Planet by Mateusz Grzesiak
Cover of the book Mathematics Education by Mateusz Grzesiak
Cover of the book Sustainable Energy Resources and Economics in Iceland and Greenland by Mateusz Grzesiak
Cover of the book Christian Ethics and Corporate Culture by Mateusz Grzesiak
Cover of the book Vehicle Dynamics by Mateusz Grzesiak
Cover of the book Brand Platform in the Professional Sport Industry by Mateusz Grzesiak
Cover of the book Perfecting Engineering and Technical Drawing by Mateusz Grzesiak
Cover of the book Breaking the Frames by Mateusz Grzesiak
Cover of the book Emotion in Video Game Soundtracking by Mateusz Grzesiak
Cover of the book Building an Intuitive Multimodal Interface for a Smart Home by Mateusz Grzesiak
Cover of the book Wireless Traffic Steering For Green Cellular Networks by Mateusz Grzesiak
Cover of the book Harmonic Analysis, Partial Differential Equations, Complex Analysis, Banach Spaces, and Operator Theory (Volume 1) by Mateusz Grzesiak
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy