Personal Brand Creation in the Digital Age

Theory, Research and Practice

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Personal Brand Creation in the Digital Age by Mateusz Grzesiak, Springer International Publishing
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Author: Mateusz Grzesiak ISBN: 9783319696973
Publisher: Springer International Publishing Publication: March 20, 2018
Imprint: Palgrave Pivot Language: English
Author: Mateusz Grzesiak
ISBN: 9783319696973
Publisher: Springer International Publishing
Publication: March 20, 2018
Imprint: Palgrave Pivot
Language: English

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.

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