Perspectives on Public Relations Research

Business & Finance
Cover of the book Perspectives on Public Relations Research by Danny Moss, Dejan Vercic, Gary Warnaby, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Danny Moss, Dejan Vercic, Gary Warnaby ISBN: 9781134603299
Publisher: Taylor and Francis Publication: March 7, 2008
Imprint: Routledge Language: English
Author: Danny Moss, Dejan Vercic, Gary Warnaby
ISBN: 9781134603299
Publisher: Taylor and Francis
Publication: March 7, 2008
Imprint: Routledge
Language: English

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-

* the contribution of public relations to strategic management in organizations
* the feminization of public relations
* the function of rhetorical study in our understanding of modern corporate dialogue
* international perspectives of public relations.

A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-

* the contribution of public relations to strategic management in organizations
* the feminization of public relations
* the function of rhetorical study in our understanding of modern corporate dialogue
* international perspectives of public relations.

A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

More books from Taylor and Francis

Cover of the book Quality Management Essentials by Danny Moss, Dejan Vercic, Gary Warnaby
Cover of the book Seven Wonders Ancient World by Danny Moss, Dejan Vercic, Gary Warnaby
Cover of the book Routledge Handbook of International Criminal Law by Danny Moss, Dejan Vercic, Gary Warnaby
Cover of the book Unusable Past by Danny Moss, Dejan Vercic, Gary Warnaby
Cover of the book A Preface to Morals by Danny Moss, Dejan Vercic, Gary Warnaby
Cover of the book The United States and Europe: Policy Imperatives in a Globalizing World by Danny Moss, Dejan Vercic, Gary Warnaby
Cover of the book Global Media, Biopolitics, and Affect by Danny Moss, Dejan Vercic, Gary Warnaby
Cover of the book Allegory by Danny Moss, Dejan Vercic, Gary Warnaby
Cover of the book Politics and Society in the Developing World by Danny Moss, Dejan Vercic, Gary Warnaby
Cover of the book A Recent History of Lesbian and Gay Psychology by Danny Moss, Dejan Vercic, Gary Warnaby
Cover of the book Singapore Arbitration Legislation by Danny Moss, Dejan Vercic, Gary Warnaby
Cover of the book Counseling Pregnancy, Politics, and Biomedicine by Danny Moss, Dejan Vercic, Gary Warnaby
Cover of the book Resource-ful Consulting by Danny Moss, Dejan Vercic, Gary Warnaby
Cover of the book Education and Imperial Unity, 1901-1926 by Danny Moss, Dejan Vercic, Gary Warnaby
Cover of the book Women Philosophers on Autonomy by Danny Moss, Dejan Vercic, Gary Warnaby
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy