Protecting Your Company's Intellectual Property

A Practical Guide to Trademarks, Copyrights, Patents and Trade Secrets

Business & Finance, Business Reference, Business Law, Management & Leadership, Management
Cover of the book Protecting Your Company's Intellectual Property by Deborah E. BOUCHOUX, AMACOM
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Deborah E. BOUCHOUX ISBN: 9780814426111
Publisher: AMACOM Publication: February 16, 2006
Imprint: AMACOM Language: English
Author: Deborah E. BOUCHOUX
ISBN: 9780814426111
Publisher: AMACOM
Publication: February 16, 2006
Imprint: AMACOM
Language: English

A company’s most valuable assets may not be physical. This book shows how to protect them without fences or security guards!You can’t touch it or feel it. Sometimes you can’t even see it. Yet, intellectual property continues to soar in value, comprising an increasingly greater portion of a typical company’s assets. In the age of instant global communication, understanding what intellectual property is, how to protect it, and how to enhance its value are prerequisites for corporate survival.Enter attorney Deborah E. Bouchoux and her informative book, Protecting Your Company’s Intellectual Property. Packed with fascinating and illuminating examples, this book is a succinct, yet comprehensive discussion of the four key areas of intellectual property: trademarks,copyrights, patents, and trade secrets. In addition to defining these areas (for instance, did you know that customer lists and marketing plans are protectable trade secrets?), the book offers practical tools for protecting intellectual property, including:Trademark and copyright application formsSample employment agreementsAn Internet usage policyTips on preventing unauthorized dissemination of information via the WebA guide for conducting an IP auditAnd much, much more.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A company’s most valuable assets may not be physical. This book shows how to protect them without fences or security guards!You can’t touch it or feel it. Sometimes you can’t even see it. Yet, intellectual property continues to soar in value, comprising an increasingly greater portion of a typical company’s assets. In the age of instant global communication, understanding what intellectual property is, how to protect it, and how to enhance its value are prerequisites for corporate survival.Enter attorney Deborah E. Bouchoux and her informative book, Protecting Your Company’s Intellectual Property. Packed with fascinating and illuminating examples, this book is a succinct, yet comprehensive discussion of the four key areas of intellectual property: trademarks,copyrights, patents, and trade secrets. In addition to defining these areas (for instance, did you know that customer lists and marketing plans are protectable trade secrets?), the book offers practical tools for protecting intellectual property, including:Trademark and copyright application formsSample employment agreementsAn Internet usage policyTips on preventing unauthorized dissemination of information via the WebA guide for conducting an IP auditAnd much, much more.

More books from AMACOM

Cover of the book The Elements of Resume Style by Deborah E. BOUCHOUX
Cover of the book Own Your Future by Deborah E. BOUCHOUX
Cover of the book Becoming Facebook by Deborah E. BOUCHOUX
Cover of the book Powerful Phrases for Dealing with Difficult People by Deborah E. BOUCHOUX
Cover of the book Leadership Step by Step by Deborah E. BOUCHOUX
Cover of the book Who Says It's a Man's World by Deborah E. BOUCHOUX
Cover of the book How to Stay Cool, Calm and Collected When the Pressure's On by Deborah E. BOUCHOUX
Cover of the book Crazy-Stressed by Deborah E. BOUCHOUX
Cover of the book The New Manager's Tool Kit by Deborah E. BOUCHOUX
Cover of the book 75 Ways for Managers to Hire, Develop, and Keep Great Employees by Deborah E. BOUCHOUX
Cover of the book Handbook for Strategic HR - Section 2 by Deborah E. BOUCHOUX
Cover of the book What Every Manager Needs to Know About Sexual Harassment by Deborah E. BOUCHOUX
Cover of the book Eat Like a Champion by Deborah E. BOUCHOUX
Cover of the book Productive Performance Appraisals by Deborah E. BOUCHOUX
Cover of the book The Sales Survival Handbook by Deborah E. BOUCHOUX
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy