Public Relations and the Corporate Persona

The Rise of the Affinitive Organization

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Public Relations and the Corporate Persona by Burton Saint John III, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Burton Saint John III ISBN: 9781317370710
Publisher: Taylor and Francis Publication: July 20, 2017
Imprint: Routledge Language: English
Author: Burton Saint John III
ISBN: 9781317370710
Publisher: Taylor and Francis
Publication: July 20, 2017
Imprint: Routledge
Language: English

For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations - and moreover that their corporate "soul" works as a beneficent force in society.

Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative.

This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations - and moreover that their corporate "soul" works as a beneficent force in society.

Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative.

This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.

More books from Taylor and Francis

Cover of the book Science and Ethics by Burton Saint John III
Cover of the book Sustainability Assessment by Burton Saint John III
Cover of the book Mourning Dress (Routledge Revivals) by Burton Saint John III
Cover of the book The Australian Accounting Standards Review Board (RLE Accounting) by Burton Saint John III
Cover of the book State Under Siege by Burton Saint John III
Cover of the book Making Connections by Burton Saint John III
Cover of the book Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge by Burton Saint John III
Cover of the book Essential Criminology by Burton Saint John III
Cover of the book Armed Forces in the Middle East by Burton Saint John III
Cover of the book Routledge Handbook of Deviant Behavior by Burton Saint John III
Cover of the book Investigation into Mr. Malone's Claim to Charter of Scholar by Burton Saint John III
Cover of the book Structural Approaches in Public Health by Burton Saint John III
Cover of the book Toward A Competitive Telecommunication Industry by Burton Saint John III
Cover of the book Iberian Trade Unionism by Burton Saint John III
Cover of the book Philosophy And Philosophers by Burton Saint John III
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy