Public Relations in the Nonprofit Sector

Theory and Practice

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Public Relations in the Nonprofit Sector by , Taylor and Francis
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Author: ISBN: 9781317636908
Publisher: Taylor and Francis Publication: December 5, 2014
Imprint: Routledge Language: English
Author:
ISBN: 9781317636908
Publisher: Taylor and Francis
Publication: December 5, 2014
Imprint: Routledge
Language: English

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

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