Public Relations Online

Lasting Concepts for Changing Media

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Public Relations Online by Thomas A. Kelleher, SAGE Publications
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Author: Thomas A. Kelleher ISBN: 9781452238210
Publisher: SAGE Publications Publication: December 20, 2006
Imprint: SAGE Publications, Inc Language: English
Author: Thomas A. Kelleher
ISBN: 9781452238210
Publisher: SAGE Publications
Publication: December 20, 2006
Imprint: SAGE Publications, Inc
Language: English

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.

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