Publish and Prosper

Blogging for Your Business

Business & Finance, Business Reference, Business Communication, Nonfiction, Computers
Cover of the book Publish and Prosper by DL Byron, Steve Broback, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: DL Byron, Steve Broback ISBN: 9780132704960
Publisher: Pearson Education Publication: June 1, 2006
Imprint: New Riders Language: English
Author: DL Byron, Steve Broback
ISBN: 9780132704960
Publisher: Pearson Education
Publication: June 1, 2006
Imprint: New Riders
Language: English

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

More books from Pearson Education

Cover of the book Copyright Workflow for Photographers by DL Byron, Steve Broback
Cover of the book The Definitive Guide to Effective Innovation (Collection) by DL Byron, Steve Broback
Cover of the book Business Express: Motivating your team by DL Byron, Steve Broback
Cover of the book Breaking Failure by DL Byron, Steve Broback
Cover of the book The Truth About Email Marketing by DL Byron, Steve Broback
Cover of the book Novell's Guide to Troubleshooting eDirectory by DL Byron, Steve Broback
Cover of the book CSS Detective Guide by DL Byron, Steve Broback
Cover of the book Sams Teach Yourself Microsoft Expression Web 3 in 24 Hours by DL Byron, Steve Broback
Cover of the book The Best Investment Advice Is Sometimes About What Not to Do by DL Byron, Steve Broback
Cover of the book Adobe AIR Programming Unleashed by DL Byron, Steve Broback
Cover of the book Presentations in Action: 80 Memorable Presentation Lessons from the Masters by DL Byron, Steve Broback
Cover of the book Law Express Question and Answer: Contract Law by DL Byron, Steve Broback
Cover of the book NCLEX-RN Practice Questions Exam Cram by DL Byron, Steve Broback
Cover of the book Photography Q&A by DL Byron, Steve Broback
Cover of the book My Kindle Fire by DL Byron, Steve Broback
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy