Reading Tourism Texts

A Multimodal Analysis

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Reading Tourism Texts by Sabrina Francesconi, Channel View Publications
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Author: Sabrina Francesconi ISBN: 9781845414290
Publisher: Channel View Publications Publication: February 24, 2014
Imprint: Channel View Publications Language: English
Author: Sabrina Francesconi
ISBN: 9781845414290
Publisher: Channel View Publications
Publication: February 24, 2014
Imprint: Channel View Publications
Language: English

This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.

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This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.

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