Research Methods and Techniques in Public Relations and Advertising

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Communication, Social & Cultural Studies, Social Science, Sociology
Cover of the book Research Methods and Techniques in Public Relations and Advertising by , Peter Lang
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Author: ISBN: 9783631718780
Publisher: Peter Lang Publication: May 22, 2017
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften Language: English
Author:
ISBN: 9783631718780
Publisher: Peter Lang
Publication: May 22, 2017
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Language: English

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

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The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

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