Research Methods and Techniques in Public Relations and Advertising

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Communication, Social & Cultural Studies, Social Science, Sociology
Cover of the book Research Methods and Techniques in Public Relations and Advertising by , Peter Lang
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Author: ISBN: 9783631718780
Publisher: Peter Lang Publication: May 22, 2017
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften Language: English
Author:
ISBN: 9783631718780
Publisher: Peter Lang
Publication: May 22, 2017
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Language: English

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

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