Research on Main Street: Using the Web to Find Local Business and Market Information

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Research on Main Street: Using the Web to Find Local Business and Market Information by Marcy Phelps, Mary Ellen Bates, Information Today, Inc.
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Author: Marcy Phelps, Mary Ellen Bates ISBN: 9780910965958
Publisher: Information Today, Inc. Publication: April 1, 2011
Imprint: CyberAge Books Language: English
Author: Marcy Phelps, Mary Ellen Bates
ISBN: 9780910965958
Publisher: Information Today, Inc.
Publication: April 1, 2011
Imprint: CyberAge Books
Language: English

In todays global economy, businesses need targeted, localized information about customers, companies, and industries, but adding the element of geography to any search topicespecially for counties, cities, census blocks, or any other substate areasmakes any project more challenging. Aimed at tackling these issues head-on, this guide offers free and low-cost options for using the web to find business and market information about various places, usually on the substate geographic level. Revealing how to use local sources for more in-depth research into people, companies, and national issues, this resource offers a manageable structure for how to approach this type of research, key resources, and practical solutions to specific questions. Each chapter includes valuable Tips from the Pros, short sections spotlighting expert researchers advice for finding information about local demographics, economies, companies, people, and issues. A companion website can be found at www.ResearchOnMainStreet.com.

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In todays global economy, businesses need targeted, localized information about customers, companies, and industries, but adding the element of geography to any search topicespecially for counties, cities, census blocks, or any other substate areasmakes any project more challenging. Aimed at tackling these issues head-on, this guide offers free and low-cost options for using the web to find business and market information about various places, usually on the substate geographic level. Revealing how to use local sources for more in-depth research into people, companies, and national issues, this resource offers a manageable structure for how to approach this type of research, key resources, and practical solutions to specific questions. Each chapter includes valuable Tips from the Pros, short sections spotlighting expert researchers advice for finding information about local demographics, economies, companies, people, and issues. A companion website can be found at www.ResearchOnMainStreet.com.

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