Retail Marketing Theory In Fashion Retailing Context

Business & Finance, Marketing & Sales
Cover of the book Retail Marketing Theory In Fashion Retailing Context by Barrack Kennedy, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Barrack Kennedy ISBN: 9783656610427
Publisher: GRIN Publishing Publication: March 6, 2014
Imprint: GRIN Publishing Language: English
Author: Barrack Kennedy
ISBN: 9783656610427
Publisher: GRIN Publishing
Publication: March 6, 2014
Imprint: GRIN Publishing
Language: English

Research Paper (postgraduate) from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Massachusetts Boston, language: English, abstract: This paper aimed at reviewing some retail marketing theories and evaluating its applicability in increasingly narrowing contexts of fashion and fast fashion sectors. Retail marketing theories focus on attracting customers to different store forms and online sales. The retail mix should be the most suitable one to attract maximum customers to enhance revenue for the firm. Attracting customers involve efficient customer relationship management to win their trust and loyalty. Companies adopt several methods for this. In online marketing introduction and enhancement of virtual shopping experience will be useful. Success of retailing depends on service quality which makes customers satisfied. Repeated satisfaction will build loyalty to the firm. This is the aim of all firms. Frequent measurements and monitoring of service quality and customer satisfaction can lead to increasing loyal customers. Fashion is not a necessity. Its customers are fashion-conscious young generation of modern lifestyles. To be successful, firms need to understand changing fashion tastes and shopping behaviour of customers. Firms use many methods for this. Fast fashion involves rapid replacement of limited stocks with fresh fashions. The limited stocks are sold out fast resulting in large number of customers going away with unsatisfied demand. This is expected to trigger repeated visits. Unless repeated visits occur in large numbers, fast fashion will fail. Fat fashion firms can use retail marketing theories to achieve this. Zara is used as a real life example to demonstrate how retail marketing theories can be adapted to the context of fast fashion. Zara's online sale has not picked up well. Zara needs to be cautious in its store formats to ensure that customers do not go away permanently due to inconvenient formats and layouts. Monitoring customer visits and their conversion into purchases is essential to detect any sign of this at the earliest.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (postgraduate) from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Massachusetts Boston, language: English, abstract: This paper aimed at reviewing some retail marketing theories and evaluating its applicability in increasingly narrowing contexts of fashion and fast fashion sectors. Retail marketing theories focus on attracting customers to different store forms and online sales. The retail mix should be the most suitable one to attract maximum customers to enhance revenue for the firm. Attracting customers involve efficient customer relationship management to win their trust and loyalty. Companies adopt several methods for this. In online marketing introduction and enhancement of virtual shopping experience will be useful. Success of retailing depends on service quality which makes customers satisfied. Repeated satisfaction will build loyalty to the firm. This is the aim of all firms. Frequent measurements and monitoring of service quality and customer satisfaction can lead to increasing loyal customers. Fashion is not a necessity. Its customers are fashion-conscious young generation of modern lifestyles. To be successful, firms need to understand changing fashion tastes and shopping behaviour of customers. Firms use many methods for this. Fast fashion involves rapid replacement of limited stocks with fresh fashions. The limited stocks are sold out fast resulting in large number of customers going away with unsatisfied demand. This is expected to trigger repeated visits. Unless repeated visits occur in large numbers, fast fashion will fail. Fat fashion firms can use retail marketing theories to achieve this. Zara is used as a real life example to demonstrate how retail marketing theories can be adapted to the context of fast fashion. Zara's online sale has not picked up well. Zara needs to be cautious in its store formats to ensure that customers do not go away permanently due to inconvenient formats and layouts. Monitoring customer visits and their conversion into purchases is essential to detect any sign of this at the earliest.

More books from GRIN Publishing

Cover of the book Konzeptionelle Entwicklung eines Kennzahlenpools für ein Einzelhandelsunternehmen mittels der SAP Business Information Warehouse Technologie by Barrack Kennedy
Cover of the book Social fiction as a response to industrialisation by Barrack Kennedy
Cover of the book Is it good enough to eat? Teaching English for Gastronomy from an Intercultural Perspective by Barrack Kennedy
Cover of the book How to solve the Lack of Volatility in the standard MP model by Barrack Kennedy
Cover of the book Roles of the Organs and Officers of an Incorporated Company by Barrack Kennedy
Cover of the book Germany and the enlargement of the EU - An impact analysis by Barrack Kennedy
Cover of the book Stress - Erhöhte Anforderungen an die Gesellschaftsmitglieder - Was erhält den Menschen gesund? by Barrack Kennedy
Cover of the book The Relationship Between Preferred Websites and Reading Motivation in College Students by Barrack Kennedy
Cover of the book The Single European Market for Electricity by Barrack Kennedy
Cover of the book Feminist Writings in the Perspective of Feminist Criticism: A Comparison of Fay Weldon's Weekend and Doris Lessing's To Room 19 by Barrack Kennedy
Cover of the book The linguistic situation in Zimbabwe by Barrack Kennedy
Cover of the book The Multifaceted Outcomes of Time Pressure on Creativity by Barrack Kennedy
Cover of the book Electronic Signature Legislation by Barrack Kennedy
Cover of the book Black Masculinity: Black Male Americans' 'Same-Gender-Loving' by Barrack Kennedy
Cover of the book Geothermal Market: A renewable energy for the future by Barrack Kennedy
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy