Revenue Management Integration

The Financial Performance Contribution of an Integrated Revenue Management Process for the Service Industry on the Example of Hotel Chains

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Revenue Management Integration by Malte Rücker, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Malte Rücker ISBN: 9783656107088
Publisher: GRIN Verlag Publication: January 23, 2012
Imprint: GRIN Verlag Language: English
Author: Malte Rücker
ISBN: 9783656107088
Publisher: GRIN Verlag
Publication: January 23, 2012
Imprint: GRIN Verlag
Language: English

Diploma Thesis from the year 2010 in the subject Tourism, grade: 1,8, International University of Applied Sciences Bad Honnef - Bonn (Internationale Hochschule Bad Honnef-Bonn (IUBH)), course: International Tourism and Hospitality Management, language: English, abstract: The diploma thesis assesses the opportunity to implement an integrated approach to revenue management in order to meet the challenges of the competitive tourism environment, which are particularly stemming from the increasing importance of the internet. It is proposed that effective and efficient coordination of the disciplines of revenue management, marketing, sales and e-commerce leads to Revenue Management Integration (RMI), which has a positive effect on financial performance and competitiveness. The thesis aims at identifying key linkages among the disciplines and creates a guideline of how the integration may be achieved. Using multivariate regression, it is tested with 30 hotels, affiliated to eight of the largest hotel chains in Germany, whether Revenue Management Integration is positively related to financial performance. The study showed that integrated revenue management is positively related to RevPAR performance in hotel properties, while the relationship to other profitability measures, such as Return on Equity (ROE) and Operating Profit Margin (OPM) did not yield clear results.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Diploma Thesis from the year 2010 in the subject Tourism, grade: 1,8, International University of Applied Sciences Bad Honnef - Bonn (Internationale Hochschule Bad Honnef-Bonn (IUBH)), course: International Tourism and Hospitality Management, language: English, abstract: The diploma thesis assesses the opportunity to implement an integrated approach to revenue management in order to meet the challenges of the competitive tourism environment, which are particularly stemming from the increasing importance of the internet. It is proposed that effective and efficient coordination of the disciplines of revenue management, marketing, sales and e-commerce leads to Revenue Management Integration (RMI), which has a positive effect on financial performance and competitiveness. The thesis aims at identifying key linkages among the disciplines and creates a guideline of how the integration may be achieved. Using multivariate regression, it is tested with 30 hotels, affiliated to eight of the largest hotel chains in Germany, whether Revenue Management Integration is positively related to financial performance. The study showed that integrated revenue management is positively related to RevPAR performance in hotel properties, while the relationship to other profitability measures, such as Return on Equity (ROE) and Operating Profit Margin (OPM) did not yield clear results.

More books from GRIN Verlag

Cover of the book Was ist bei einer vorzeitigen Beendigung eines Berufsausbildungsverhältnisses vom Auszubildenden und vom Ausbilder zu beachten by Malte Rücker
Cover of the book Discussing 'Acquisitions versus Greenfield foreign direct investments' by Malte Rücker
Cover of the book Rahmenbedingungen beruflichen Lehrens und Lernens by Malte Rücker
Cover of the book Regenbogenfamilien. Geschlechterrollen als Vorbild zur Entwicklung der sexuellen Identität by Malte Rücker
Cover of the book Bilanzierung des Geschäfts- oder Firmenwertes in der nationalen Rechnungslegung nach BilRUG by Malte Rücker
Cover of the book Eine kurze Analyse des Werks 'Das politische System Deutschlands' von Manfred G. Schmidt by Malte Rücker
Cover of the book Der Einfluss der Psychoanalyse auf Italo Svevos 'La Coscienza di Zeno' by Malte Rücker
Cover of the book Korrelation, Korrelationskoeffizienten by Malte Rücker
Cover of the book Employer Branding und Unternehmenskultur. Wechselwirkungen und Interdependenzen by Malte Rücker
Cover of the book Assessment of the vulnerability and adaptability to climate change by farming communities in Nigeria by Malte Rücker
Cover of the book Die Judenverfolgung und -vernichtung in griechischen Romanen der Nachkriegszeit by Malte Rücker
Cover of the book Aufbauorganisation in einer Marketing- und Vertriebsabteilung by Malte Rücker
Cover of the book 'Kölner Schüler engagieren sich!' Kinder einer Grundschule begegnen Senioren by Malte Rücker
Cover of the book Strafrechtliche Zurückgewinnungshilfe und privatrechtliche Anspruchsdurchsetzung Straftatgeschädigter by Malte Rücker
Cover of the book Die Koalition der G20+ - Anzeichen einer neuen Machtkonstellation im internationalen Welthandelssystem? by Malte Rücker
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy