Shopper Behavior at the Point of Purchase

Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice

Business & Finance, Industries & Professions, Distribution, Marketing & Sales, Research
Cover of the book Shopper Behavior at the Point of Purchase by Toni Schmidt, Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Toni Schmidt ISBN: 9783653957785
Publisher: Peter Lang Publication: April 22, 2016
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften Language: English
Author: Toni Schmidt
ISBN: 9783653957785
Publisher: Peter Lang
Publication: April 22, 2016
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Language: English

This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors.

More books from Peter Lang

Cover of the book Pogrom Cries Essays on Polish-Jewish History, 19391946 by Toni Schmidt
Cover of the book Franz Fuehmann: «Das Judenauto» ein Zensurfall im DDR-Literaturbetrieb by Toni Schmidt
Cover of the book Personalentwicklung 2020 by Toni Schmidt
Cover of the book Premium Price-Promotion by Toni Schmidt
Cover of the book Theory of Political Representation by Toni Schmidt
Cover of the book Capitalisms Educational Catastrophe by Toni Schmidt
Cover of the book Integrating Content and Language in Higher Education by Toni Schmidt
Cover of the book Ecolinguistics by Toni Schmidt
Cover of the book Fragile Memory, Shifting Impunity by Toni Schmidt
Cover of the book Rechtliche Probleme von PIPE-Transaktionen by Toni Schmidt
Cover of the book Die Anforderungen an die Strafzumessungsbegruendung im Urteil by Toni Schmidt
Cover of the book Die Jauerer Schlossbibliothek Ottos des Juengeren von Nostitz by Toni Schmidt
Cover of the book The Postulates of Restorative Justice and the Continental Model of Criminal Law by Toni Schmidt
Cover of the book Returning the Gaze by Toni Schmidt
Cover of the book La Revolución mexicana by Toni Schmidt
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy