Strategic Brand Management for B2B Markets

A Road Map for Organizational Transformation

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Strategic Brand Management for B2B Markets by Sharad Sarin, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sharad Sarin ISBN: 9789351505501
Publisher: SAGE Publications Publication: November 12, 2015
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Sharad Sarin
ISBN: 9789351505501
Publisher: SAGE Publications
Publication: November 12, 2015
Imprint: Sage Publications Pvt. Ltd
Language: English

Strategic Brand Management provides fresh insight into the field ofmarketing and elaborates how to create powerful brands.

“Globalization” and “technology” are two mega forces that drive the world. The second edition captures these developments and their effect on the companies covered in the book. The first edition dealt with three leading B2B corporate brands of India—the Tata Group, L&T, and Infosys. The second edition describes the leadership changes in the Tata Group and Infosys, and the challenges faced by these three brands.

Indian B2B brands are yet to become global B2B brands. The purpose of this book is to motivate the marketers deeply entrenched in B2B marketing to unleash the underleveraged power of brand to create competitive advantages for growth.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Strategic Brand Management provides fresh insight into the field ofmarketing and elaborates how to create powerful brands.

“Globalization” and “technology” are two mega forces that drive the world. The second edition captures these developments and their effect on the companies covered in the book. The first edition dealt with three leading B2B corporate brands of India—the Tata Group, L&T, and Infosys. The second edition describes the leadership changes in the Tata Group and Infosys, and the challenges faced by these three brands.

Indian B2B brands are yet to become global B2B brands. The purpose of this book is to motivate the marketers deeply entrenched in B2B marketing to unleash the underleveraged power of brand to create competitive advantages for growth.

 

More books from SAGE Publications

Cover of the book Cultures and Globalization by Sharad Sarin
Cover of the book Designing Research Questionnaires for Business and Management Students by Sharad Sarin
Cover of the book The SAGE Handbook of Globalization by Sharad Sarin
Cover of the book Collaborative Research in Management by Sharad Sarin
Cover of the book Structural Equation Modeling by Sharad Sarin
Cover of the book Lessons in Teaching Grammar in Primary Schools by Sharad Sarin
Cover of the book An Introduction to Management Consultancy by Sharad Sarin
Cover of the book Promoting Health in Schools by Sharad Sarin
Cover of the book Using RTI in Secondary Schools by Sharad Sarin
Cover of the book Children's Literature in Primary Schools by Sharad Sarin
Cover of the book A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy by Sharad Sarin
Cover of the book Achieving Early Years Professional Status by Sharad Sarin
Cover of the book The School Administrator Internship Handbook by Sharad Sarin
Cover of the book Research Methods and Statistics in Psychology by Sharad Sarin
Cover of the book Performing Heritage by Sharad Sarin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy