Strategic Public Relations Management

Planning and Managing Effective Communication Campaigns

Business & Finance, Marketing & Sales, Public Relations, Business Reference, Education, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Strategic Public Relations Management by Erica Weintraub Austin, Bruce E Pinkleton, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Erica Weintraub Austin, Bruce E Pinkleton ISBN: 9781317625292
Publisher: Taylor and Francis Publication: February 20, 2015
Imprint: Routledge Language: English
Author: Erica Weintraub Austin, Bruce E Pinkleton
ISBN: 9781317625292
Publisher: Taylor and Francis
Publication: February 20, 2015
Imprint: Routledge
Language: English

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.

New to the third edition:

  • New examples on the effective use of digital communication and online research tools;
  • Updated guidance on researching using digital tools and social media;
  • New examples that provide a more accessible pathway to real-world application.

In addition to these new features, the book covers:

  • Creating a framework for planning;
  • Up-to-date research tools and how to develop a research plan;
  • Gathering useful data for strategic guidance;
  • Real-world examples that provide readers with realistic cases and situations;
  • Applying theory to professional practice.

The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.

New to the third edition:

In addition to these new features, the book covers:

The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.

More books from Taylor and Francis

Cover of the book Classroom Dynamics by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Dialects in Schools and Communities by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Shakespeare: The Basics by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book National Self-images and Regional Identities in Russia by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book What If There Were No Significance Tests? by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Land of Exile: Contemporary Korean Fiction by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Modern Europe, 1789-Present by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Analyst-Patient Interaction by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book China's Agricultural Development by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Questioning EU Enlargement by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Biobanks by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Theories Of Memory by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Flamenco Music and National Identity in Spain by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book International Regimes and Norway's Environmental Policy by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Social Neuroscience by Erica Weintraub Austin, Bruce E Pinkleton
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy