Strategic Public Relations Management

Planning and Managing Effective Communication Campaigns

Business & Finance, Marketing & Sales, Public Relations, Business Reference, Education, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Strategic Public Relations Management by Erica Weintraub Austin, Bruce E Pinkleton, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Erica Weintraub Austin, Bruce E Pinkleton ISBN: 9781317625292
Publisher: Taylor and Francis Publication: February 20, 2015
Imprint: Routledge Language: English
Author: Erica Weintraub Austin, Bruce E Pinkleton
ISBN: 9781317625292
Publisher: Taylor and Francis
Publication: February 20, 2015
Imprint: Routledge
Language: English

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.

New to the third edition:

  • New examples on the effective use of digital communication and online research tools;
  • Updated guidance on researching using digital tools and social media;
  • New examples that provide a more accessible pathway to real-world application.

In addition to these new features, the book covers:

  • Creating a framework for planning;
  • Up-to-date research tools and how to develop a research plan;
  • Gathering useful data for strategic guidance;
  • Real-world examples that provide readers with realistic cases and situations;
  • Applying theory to professional practice.

The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.

New to the third edition:

In addition to these new features, the book covers:

The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.

More books from Taylor and Francis

Cover of the book Risk Assessment for Object Conservation by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Japan in Crisis by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Working Capital by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book The History of Buddhist Thought by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book The Concept of Military Objectives in International Law and Targeting Practice by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Debt, Crisis and Recovery: The 1930's and the 1990's by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Environmental Policy and the Pursuit of Sustainability by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Strategic Management in East European Ports by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Flipping Your English Class to Reach All Learners by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book The Craft of Comedy by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Political Aspects of the Economic Monetary Union by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Computer Supported Collaborative Learning 2005 by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Dilemmas of Internationalism by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Pink Herrings by Erica Weintraub Austin, Bruce E Pinkleton
Cover of the book Adapted Voices by Erica Weintraub Austin, Bruce E Pinkleton
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy