Strategies, mission, vision, goals

Business & Finance, Management & Leadership, Management
Cover of the book Strategies, mission, vision, goals by Stefan Sabrautzki, GRIN Verlag
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Author: Stefan Sabrautzki ISBN: 9783640572991
Publisher: GRIN Verlag Publication: March 23, 2010
Imprint: GRIN Verlag Language: English
Author: Stefan Sabrautzki
ISBN: 9783640572991
Publisher: GRIN Verlag
Publication: March 23, 2010
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Berlin, language: English, abstract: The challenge of planning, steering and controlling all activities of a company requires a wide range of decisions made by the management. Management itself can be divided into three subcategories: normative management, strategic management and operative management with strategic management linking normative and operative management. Subject of this paper is the explanation of the impact of normative management on the strategic orientation of a company with focus on the importance of a mature vision, mission and goals.

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Seminar paper from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Berlin, language: English, abstract: The challenge of planning, steering and controlling all activities of a company requires a wide range of decisions made by the management. Management itself can be divided into three subcategories: normative management, strategic management and operative management with strategic management linking normative and operative management. Subject of this paper is the explanation of the impact of normative management on the strategic orientation of a company with focus on the importance of a mature vision, mission and goals.

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