Sustainable Enterprise

A Macromarketing Approach

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Sustainable Enterprise by Mark Peterson, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mark Peterson ISBN: 9781452289724
Publisher: SAGE Publications Publication: October 8, 2012
Imprint: SAGE Publications, Inc Language: English
Author: Mark Peterson
ISBN: 9781452289724
Publisher: SAGE Publications
Publication: October 8, 2012
Imprint: SAGE Publications, Inc
Language: English

This book is appropriate for the following courses:

  • Sustainable Enterprise
  • Sustainable Business Practices
  • Sustainability
  • Marketing Society
  • Social Marketing

Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society. In a globalized society concerned with social and environmental sustainability, this book encourages students to think critically about the opportunities and limitations of marketing, as well as its positive and potentially negative effects. Through the presentation of key research findings and actual company cases, Peterson engages students with questions such as: How do firms use sustainability concepts to navigate their firms in global business today? Why do markets change? How can firms conduct business profitably with the environment in mind? How can firms conduct business profitably with poor consumers in mind? Based on the premise that firms using holistic marketing strategies are better able to assess risks and identify opportunities, this text explains how firms can approach the marketplace to benefit the company, key stakeholders, and society at large. The result is a one-of-a-kind book that successfully explores macromarketing for sustainable enterprise.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is appropriate for the following courses:

Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society. In a globalized society concerned with social and environmental sustainability, this book encourages students to think critically about the opportunities and limitations of marketing, as well as its positive and potentially negative effects. Through the presentation of key research findings and actual company cases, Peterson engages students with questions such as: How do firms use sustainability concepts to navigate their firms in global business today? Why do markets change? How can firms conduct business profitably with the environment in mind? How can firms conduct business profitably with poor consumers in mind? Based on the premise that firms using holistic marketing strategies are better able to assess risks and identify opportunities, this text explains how firms can approach the marketplace to benefit the company, key stakeholders, and society at large. The result is a one-of-a-kind book that successfully explores macromarketing for sustainable enterprise.

More books from SAGE Publications

Cover of the book Cooperative Learning by Mark Peterson
Cover of the book Teach Like Yourself by Mark Peterson
Cover of the book Understanding and Working with Substance Misusers by Mark Peterson
Cover of the book Marriage, Divorce, and Children's Adjustment by Mark Peterson
Cover of the book Interprofessional Collaboration in Social Work Practice by Mark Peterson
Cover of the book Empathy in the Global World by Mark Peterson
Cover of the book Recognising and Planning for Special Needs in the Early Years by Mark Peterson
Cover of the book The Communication Age by Mark Peterson
Cover of the book Getting MORE Excited About USING Data by Mark Peterson
Cover of the book The Power of Groups by Mark Peterson
Cover of the book News Grazers by Mark Peterson
Cover of the book Reaching Out by Mark Peterson
Cover of the book In Custody by Mark Peterson
Cover of the book The SAGE Handbook of Visual Research Methods by Mark Peterson
Cover of the book 102 Reading Response Lessons by Mark Peterson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy