The Handbook for Focus Group Research

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book The Handbook for Focus Group Research by Dr. Thomas L. Greenbaum, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dr. Thomas L. Greenbaum ISBN: 9781506339672
Publisher: SAGE Publications Publication: November 26, 1997
Imprint: SAGE Publications, Inc Language: English
Author: Dr. Thomas L. Greenbaum
ISBN: 9781506339672
Publisher: SAGE Publications
Publication: November 26, 1997
Imprint: SAGE Publications, Inc
Language: English

As one of the most popular tools for gathering information in today's market place, focus groups require understanding of purpose and good grounding in the technique to be effective. Thomas Greenbaum provides the latest information on conducting effective focus groups in this revised edition of The Handbook for Focus Group Research.

New chapters discuss the technology revolution and its relevance to focus group research, with particular reference to the strengths and weaknesses of video conferencing and the Internet; the globalization of focus groups and the need to understand the major differences between focus group research in different countries, and how to compare results across national boundaries. Included are the physician and general practitioner focus group – a much sought-after segment for market research in the 1990's by drug companies; and what to do about the persistent weaknesses in the focus group process caused by ineffective management of field services, unacceptable recruiting, lack of thoroughness in rescreening and lack of professionalism in general.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As one of the most popular tools for gathering information in today's market place, focus groups require understanding of purpose and good grounding in the technique to be effective. Thomas Greenbaum provides the latest information on conducting effective focus groups in this revised edition of The Handbook for Focus Group Research.

New chapters discuss the technology revolution and its relevance to focus group research, with particular reference to the strengths and weaknesses of video conferencing and the Internet; the globalization of focus groups and the need to understand the major differences between focus group research in different countries, and how to compare results across national boundaries. Included are the physician and general practitioner focus group – a much sought-after segment for market research in the 1990's by drug companies; and what to do about the persistent weaknesses in the focus group process caused by ineffective management of field services, unacceptable recruiting, lack of thoroughness in rescreening and lack of professionalism in general.

More books from SAGE Publications

Cover of the book Economic Liberalisation and Indian Agriculture by Dr. Thomas L. Greenbaum
Cover of the book Understanding Classical Sociology by Dr. Thomas L. Greenbaum
Cover of the book Managing the Business of Schools by Dr. Thomas L. Greenbaum
Cover of the book The Postgraduate's Companion by Dr. Thomas L. Greenbaum
Cover of the book Working with Political Science Research Methods by Dr. Thomas L. Greenbaum
Cover of the book Building Strong School Cultures by Dr. Thomas L. Greenbaum
Cover of the book American Foreign Policy Since World War II by Dr. Thomas L. Greenbaum
Cover of the book The Approved Mental Health Professional's Guide to Psychiatry and Medication by Dr. Thomas L. Greenbaum
Cover of the book Ethnographies of Schooling in Contemporary India by Dr. Thomas L. Greenbaum
Cover of the book Doing Sensory Ethnography by Dr. Thomas L. Greenbaum
Cover of the book What is Nursing? Exploring Theory and Practice by Dr. Thomas L. Greenbaum
Cover of the book Contexts of Contemporary Nursing by Dr. Thomas L. Greenbaum
Cover of the book Solution-Focused Therapy by Dr. Thomas L. Greenbaum
Cover of the book The SAGE Encyclopedia of Quality and the Service Economy by Dr. Thomas L. Greenbaum
Cover of the book Cognitive Behaviour Therapy by Dr. Thomas L. Greenbaum
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy