The Insanity of Advertising: A Taste of the Insanity

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book The Insanity of Advertising: A Taste of the Insanity by Fred S. Goldberg, Goldberg Enterprises
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Author: Fred S. Goldberg ISBN: 9781386866541
Publisher: Goldberg Enterprises Publication: January 26, 2018
Imprint: Language: English
Author: Fred S. Goldberg
ISBN: 9781386866541
Publisher: Goldberg Enterprises
Publication: January 26, 2018
Imprint:
Language: English

This book is just a sample of the insanity.

If you have anything to do with advertising or are interested in it, this is a must book to read. There is no other book on the subject so revealing and relevant, not to mention engaging. Veteran ad man Fred Goldberg, gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most loved and hated industries. While Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some of the most well known corporate titans, he also doesn’t spare the mad men who worked alongside him. Outsize personalities, some prone to jaw-dropping displays of ego and antics that are truly hard to believe, but true. There’s a week spent with John Wayne shooting commercials, commercials he didn’t want to be shooting; the untold story behind Steve Jobs and the infamous introductory Apple “1984” Macintosh commercial; what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B; along with insights and anecdotes recounted from dealing with advertising legends like Jay Chiat, Guy Day, Lee Clow and Ed Ney; entrepreneurs like Larry Ellison, Les Crane, Ben Rosen, Don Kingsborough and Joseph E. Levine. Insanity of Advertising: Memoirs of a Mad Man is the real story of mad men in a very mad environment.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is just a sample of the insanity.

If you have anything to do with advertising or are interested in it, this is a must book to read. There is no other book on the subject so revealing and relevant, not to mention engaging. Veteran ad man Fred Goldberg, gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most loved and hated industries. While Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some of the most well known corporate titans, he also doesn’t spare the mad men who worked alongside him. Outsize personalities, some prone to jaw-dropping displays of ego and antics that are truly hard to believe, but true. There’s a week spent with John Wayne shooting commercials, commercials he didn’t want to be shooting; the untold story behind Steve Jobs and the infamous introductory Apple “1984” Macintosh commercial; what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B; along with insights and anecdotes recounted from dealing with advertising legends like Jay Chiat, Guy Day, Lee Clow and Ed Ney; entrepreneurs like Larry Ellison, Les Crane, Ben Rosen, Don Kingsborough and Joseph E. Levine. Insanity of Advertising: Memoirs of a Mad Man is the real story of mad men in a very mad environment.

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