The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth by Mike Smith, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mike Smith ISBN: 9781259835698
Publisher: McGraw-Hill Education Publication: May 26, 2017
Imprint: McGraw-Hill Education Language: English
Author: Mike Smith
ISBN: 9781259835698
Publisher: McGraw-Hill Education
Publication: May 26, 2017
Imprint: McGraw-Hill Education
Language: English

An industry insider reveals the next generation of marketing—and provides the insight you need to use it to beat the competition

One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry insider and Hearst ad executive Mike Smith believes that native is not only here to stay, but is the future of marketing.

The Native Advertising Advantage reveals why native advertising is an effective tool in any company’s digital marketing strategy—and how to use it to build new revenue streams. Smith explains how native ads are blending in with their surrounding content to blur the traditional “church/state” divide of editorial versus advertising. He shows how publications as diverse as BuzzFeed, Forbes, Cosmopolitan, and The New York Times are attracting readers who are just as interested in the content of these native ads as they are of journalist-written editorial content

Gleaned from dozens of interviews with advertisers, marketers, software developers, journalists, and publishers, the book reveals how native advertising fits into the marketing strategies and advertising budgets of successful companies such as GE, Intel, HP, Red Bull, ConAgra Foods, Pepsi, and others.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

An industry insider reveals the next generation of marketing—and provides the insight you need to use it to beat the competition

One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry insider and Hearst ad executive Mike Smith believes that native is not only here to stay, but is the future of marketing.

The Native Advertising Advantage reveals why native advertising is an effective tool in any company’s digital marketing strategy—and how to use it to build new revenue streams. Smith explains how native ads are blending in with their surrounding content to blur the traditional “church/state” divide of editorial versus advertising. He shows how publications as diverse as BuzzFeed, Forbes, Cosmopolitan, and The New York Times are attracting readers who are just as interested in the content of these native ads as they are of journalist-written editorial content

Gleaned from dozens of interviews with advertisers, marketers, software developers, journalists, and publishers, the book reveals how native advertising fits into the marketing strategies and advertising budgets of successful companies such as GE, Intel, HP, Red Bull, ConAgra Foods, Pepsi, and others.

More books from McGraw-Hill Education

Cover of the book Practice Makes Perfect Spanish Pronouns Up Close by Mike Smith
Cover of the book Design for Six Sigma Statistics, Chapter 6 - Measuring Process Capability by Mike Smith
Cover of the book Managing Contact For Young People by Mike Smith
Cover of the book McGraw-Hill's GMAT 2013 Edition by Mike Smith
Cover of the book Inventory Strategy: Maximizing Financial, Service and Operations Performance with Inventory Strategy by Mike Smith
Cover of the book Mobile Forensic Investigations: A Guide to Evidence Collection, Analysis, and Presentation by Mike Smith
Cover of the book Hiring for Attitude: A Revolutionary Approach to Recruiting and Selecting People with Both Tremendous Skills and Superb Attitude by Mike Smith
Cover of the book McGraw-Hill's NEC 2014 Grounding and Earthing Handbook by Mike Smith
Cover of the book Rocket: Eight Lessons to Secure Infinite Growth by Mike Smith
Cover of the book Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking by Mike Smith
Cover of the book The Seven Keys to Managing Strategic Accounts by Mike Smith
Cover of the book Correct Your English Errors, Second Edition by Mike Smith
Cover of the book Radiology Case Review Series: Pediatric by Mike Smith
Cover of the book German Vocabulary Drills by Mike Smith
Cover of the book Robots and Robotics: Principles, Systems, and Industrial Applications by Mike Smith
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy