The Necessary Art of Persuasion

Business & Finance
Cover of the book The Necessary Art of Persuasion by Jay A. Conger, Harvard Business Review Press
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Author: Jay A. Conger ISBN: 9781633691025
Publisher: Harvard Business Review Press Publication: September 8, 2008
Imprint: Harvard Business Review Press Language: English
Author: Jay A. Conger
ISBN: 9781633691025
Publisher: Harvard Business Review Press
Publication: September 8, 2008
Imprint: Harvard Business Review Press
Language: English

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals.

In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

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In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals.

In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

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