The PR Professional's Handbook

Powerful, Practical Communications

Business & Finance, Marketing & Sales, Public Relations, Business Reference, Business Communication
Cover of the book The PR Professional's Handbook by Caroline Black, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Caroline Black ISBN: 9780749468439
Publisher: Kogan Page Publication: April 3, 2014
Imprint: Kogan Page Language: English
Author: Caroline Black
ISBN: 9780749468439
Publisher: Kogan Page
Publication: April 3, 2014
Imprint: Kogan Page
Language: English

At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public relations function.

The PR Professional's Handbook guides practitioners in preparing and evaluating campaigns. In addition to providing a full breakdown on the individual skills required in briefing, writing and presenting projects of different shapes and sizes, the book covers the role and importance of public relations and communications in organizations, addressing, in full, key theories for PR, skills and disciplines, channels and creativity.

About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public relations function.

The PR Professional's Handbook guides practitioners in preparing and evaluating campaigns. In addition to providing a full breakdown on the individual skills required in briefing, writing and presenting projects of different shapes and sizes, the book covers the role and importance of public relations and communications in organizations, addressing, in full, key theories for PR, skills and disciplines, channels and creativity.

About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

More books from Kogan Page

Cover of the book Starting a Successful Business by Caroline Black
Cover of the book Ethical Leadership by Caroline Black
Cover of the book Market Research in Practice by Caroline Black
Cover of the book How to Pass the UK's National Firefighter Selection Process by Caroline Black
Cover of the book Managing Conflict by Caroline Black
Cover of the book How I Made It: 40 Successful Entrepreneurs Reveal How They Made Millions by Caroline Black
Cover of the book The New Strategic Brand Management by Caroline Black
Cover of the book How to Get Into Oxbridge by Caroline Black
Cover of the book The Transport Manager's and Operator's Handbook 2010 by Caroline Black
Cover of the book Packaging Logistics by Caroline Black
Cover of the book Learning and Development Practice in the Workplace by Caroline Black
Cover of the book Managing Organizational Change by Caroline Black
Cover of the book Business Operations Models by Caroline Black
Cover of the book Reward Management by Caroline Black
Cover of the book The Accountable Leader by Caroline Black
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy