The Rise of Collaborative Consumption on the Example of Couchsurfing

Business & Finance, Marketing & Sales
Cover of the book The Rise of Collaborative Consumption on the Example of Couchsurfing by Markus Karmann, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Markus Karmann ISBN: 9783656189084
Publisher: GRIN Publishing Publication: May 11, 2012
Imprint: GRIN Publishing Language: English
Author: Markus Karmann
ISBN: 9783656189084
Publisher: GRIN Publishing
Publication: May 11, 2012
Imprint: GRIN Publishing
Language: English

Research Paper (undergraduate) from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Northeastern University of Boston, language: English, abstract: The objective of this paper is to analyze the emergence and the characteristics of collaborative consumption. Moreover, this paper examines the causes and underlying motivations for using Couchsurfing as one particular form of collaborative consumption by focusing on consumers. Lastly, we will provide potential implications of this trend for commercial organizations. In recent years economic life has changed more radically than in the past century altogether. Consumers and firms are getting away from the typical capitalistic principle of 'buyers' and 'sellers'. The new economies are rather defined by 'users' and 'suppliers'. Ownership, which was the underlying principle of decades of capitalism is not desirable anymore as it is '(..) considered outdated and out of place (..)' (Rifkin 2000, p. 5). Nowadays, firms are outsourcing and leasing cars, electronics and even people. It is just not important to own things anymore, but simply to have access to resources. Product life-cycles are becoming shorter and shorter and especially electronic goods are almost outdated shortly after their release. Therefore, companies need to be flexible and react quickly. The principle of ownership can just not fulfil the requirements of an ever-changing and fast-paced economy (Rifkin 2000). While consumers are still more reluctant towards this trend, they are picking up on it. Car-sharing or bike-sharing, for example, is becoming more and more popular in order to (simply) save money and thus replace traditional ways of just buying goods. Furthermore, people are increasingly aware of their (negotiation) power. Groupon, for instance , is only able to offer all these 'blockbuster discounts' because there is a huge mass of people behind (it) to 'negotiate' big bargains. The rise of the internet and modern communication is an important building block of developing this kind of network economy. Without modern communication it is just impossible to coordinate a network economy and to identify suppliers, users and their needs (Rifkin 2000). This general trend of (either) sharing goods or getting access to it is called 'collaborative consumption'.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Northeastern University of Boston, language: English, abstract: The objective of this paper is to analyze the emergence and the characteristics of collaborative consumption. Moreover, this paper examines the causes and underlying motivations for using Couchsurfing as one particular form of collaborative consumption by focusing on consumers. Lastly, we will provide potential implications of this trend for commercial organizations. In recent years economic life has changed more radically than in the past century altogether. Consumers and firms are getting away from the typical capitalistic principle of 'buyers' and 'sellers'. The new economies are rather defined by 'users' and 'suppliers'. Ownership, which was the underlying principle of decades of capitalism is not desirable anymore as it is '(..) considered outdated and out of place (..)' (Rifkin 2000, p. 5). Nowadays, firms are outsourcing and leasing cars, electronics and even people. It is just not important to own things anymore, but simply to have access to resources. Product life-cycles are becoming shorter and shorter and especially electronic goods are almost outdated shortly after their release. Therefore, companies need to be flexible and react quickly. The principle of ownership can just not fulfil the requirements of an ever-changing and fast-paced economy (Rifkin 2000). While consumers are still more reluctant towards this trend, they are picking up on it. Car-sharing or bike-sharing, for example, is becoming more and more popular in order to (simply) save money and thus replace traditional ways of just buying goods. Furthermore, people are increasingly aware of their (negotiation) power. Groupon, for instance , is only able to offer all these 'blockbuster discounts' because there is a huge mass of people behind (it) to 'negotiate' big bargains. The rise of the internet and modern communication is an important building block of developing this kind of network economy. Without modern communication it is just impossible to coordinate a network economy and to identify suppliers, users and their needs (Rifkin 2000). This general trend of (either) sharing goods or getting access to it is called 'collaborative consumption'.

More books from GRIN Publishing

Cover of the book Aid or Trade - Alternatives for Poverty Reduction? by Markus Karmann
Cover of the book The 'Bazaar of Metaphor' in Norman Mailer's Miami and the Siege of Chicago by Markus Karmann
Cover of the book Republic of Ghana: the Challenge of Climate Change by Markus Karmann
Cover of the book Microcredits and peer-to-peer lending as financing tools for start-ups in Germany by Markus Karmann
Cover of the book You speak German very well - Integration of immigrants in Western countries by Markus Karmann
Cover of the book Symbolic use of brands by Markus Karmann
Cover of the book Borderline personality disorder by Markus Karmann
Cover of the book Tocqueville and Hartz v. Madison by Markus Karmann
Cover of the book The Entrance in Foreign Markets in the Field of Biotechnology and the Consideration of Socio-Cultural Particularities by Markus Karmann
Cover of the book Feminist Writings in the Perspective of Feminist Criticism: A Comparison of Fay Weldon's Weekend and Doris Lessing's To Room 19 by Markus Karmann
Cover of the book Key Supply Chain Performance Indicators by Markus Karmann
Cover of the book Democracy on a global level - feasible or utopian? Cosmopolitan Democracy vs. Deliberative Democracy? by Markus Karmann
Cover of the book The importance and influence of anglicisms in german language and audio-visual advertising by Markus Karmann
Cover of the book Entwicklung einer Marktforschungsstudie by Markus Karmann
Cover of the book A Study of Settings Appearing in 'Young Goodman Brown' by Nathaniel Hawthorne by Markus Karmann
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy