The Routledge Companion to Non-Market Strategy

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book The Routledge Companion to Non-Market Strategy by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317819707
Publisher: Taylor and Francis Publication: April 24, 2015
Imprint: Routledge Language: English
Author:
ISBN: 9781317819707
Publisher: Taylor and Francis
Publication: April 24, 2015
Imprint: Routledge
Language: English

It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.

Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy.

With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.

Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy.

With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

More books from Taylor and Francis

Cover of the book Habitus and Drug Using Environments by
Cover of the book Multiculturalism by
Cover of the book English Warfare, 1511-1642 by
Cover of the book Nursing & Health Survival Guide: Evidence Based Practice by
Cover of the book Child Therapy in the Great Outdoors by
Cover of the book Failure and Nerve in the Academic Study of Religion by
Cover of the book Preventing Classroom Disruption (RLE Edu O) by
Cover of the book The Discourse of Sport by
Cover of the book Philosophy and Theology in the Middle Ages by
Cover of the book Art Therapy in the Early Years by
Cover of the book China's National Minority Education by
Cover of the book Museum Basics by
Cover of the book Pacific Identities and Well-Being by
Cover of the book Negotiating the Mediated City by
Cover of the book Teaching Decision Making To Adolescents by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy