The Success of Tesco's International Expansion in South Korean Market. Examination and Analysis of Key Factors

Business & Finance, Industries & Professions, Distribution
Cover of the book The Success of Tesco's International Expansion in South Korean Market. Examination and Analysis of Key Factors by Mayer Taylor, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mayer Taylor ISBN: 9783656588177
Publisher: GRIN Verlag Publication: February 5, 2014
Imprint: GRIN Verlag Language: English
Author: Mayer Taylor
ISBN: 9783656588177
Publisher: GRIN Verlag
Publication: February 5, 2014
Imprint: GRIN Verlag
Language: English

Bachelor Thesis from the year 2011 in the subject Business economics - Trade and Distribution, grade: A, University of Kent, language: English, abstract: This study examines the international business strategies adopted by Tesco for its expansion and development is South Korea. Tesco is a global brand and a world leader in the retail food industry. Using qualitative secondary information, this dissertation presents a market analysis and discusses the FDI policies of the target market to analyze the external factors contributing to the expansion of the company. The findings suggest that the expanding retails sector and the favourable government policies led to the expansion of Tesco in South Korea. Tesco was well suited for its expansion because of the firm's internal resources including size, experience and expertise. The dissertation concludes that the multi-national or multidomestic approach adopted by the company was underlying success factor that contributed towards the success of Tesco in South Korea. Its multi-domestic or multinational corporate structure and strategy is clearly reflected through its market entry, leadership, business strategies and its growth and expansion strategy. The dissertation also highlights several initiatives undertaken by the company since 2008 that lead to exemplary success and compares it with its competitors' unsuccessful strategy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bachelor Thesis from the year 2011 in the subject Business economics - Trade and Distribution, grade: A, University of Kent, language: English, abstract: This study examines the international business strategies adopted by Tesco for its expansion and development is South Korea. Tesco is a global brand and a world leader in the retail food industry. Using qualitative secondary information, this dissertation presents a market analysis and discusses the FDI policies of the target market to analyze the external factors contributing to the expansion of the company. The findings suggest that the expanding retails sector and the favourable government policies led to the expansion of Tesco in South Korea. Tesco was well suited for its expansion because of the firm's internal resources including size, experience and expertise. The dissertation concludes that the multi-national or multidomestic approach adopted by the company was underlying success factor that contributed towards the success of Tesco in South Korea. Its multi-domestic or multinational corporate structure and strategy is clearly reflected through its market entry, leadership, business strategies and its growth and expansion strategy. The dissertation also highlights several initiatives undertaken by the company since 2008 that lead to exemplary success and compares it with its competitors' unsuccessful strategy.

More books from GRIN Verlag

Cover of the book Die Eurorettung im Spannungsfeld von Souveränität, Supranationalität und Demokratie. Der EZB-rechtliche Handlungsrahmen und die Kompetenzgrenzen by Mayer Taylor
Cover of the book Zu Andrej Platonovs 'Juvenilmeer' by Mayer Taylor
Cover of the book Die Globalsteuerung nach Karl Schiller by Mayer Taylor
Cover of the book Senecas Umgang mit epikureischem Gedankengut. Analyse und Übersetzung von epist. 9,5-8 by Mayer Taylor
Cover of the book Der Einfluss von Emotionen auf das kreative Problemlösen - Anwendung auf den Lehr- und Lernkontext by Mayer Taylor
Cover of the book Das nicht - standardisierte Interview als qualitativ orientiertes Forschungsdesign by Mayer Taylor
Cover of the book The Importance of Change Management in Organisations by Mayer Taylor
Cover of the book Mathematik an der Schule für Körperbehinderte: Schriftliche Rechenverfahren und Fehleranalyse der schriftlichen Addition by Mayer Taylor
Cover of the book Entwicklung von Kindern gleichgeschlechtlicher Eltern by Mayer Taylor
Cover of the book Annibale Carracci und die Melancholie by Mayer Taylor
Cover of the book Psychotherapie im Kostenerstattungsverfahren by Mayer Taylor
Cover of the book Das Petrusgrab in Rom als Beweis für den dortigen Aufenthalt des Apostels? by Mayer Taylor
Cover of the book Habitualisiertes und impulsives Kaufverhalten by Mayer Taylor
Cover of the book Niederlassung von Ärzten. Gründungsberatung und Gründungserfolg. by Mayer Taylor
Cover of the book Toni Morrison: Selbstbild und Identität der schwarzen Frau in 'The bluest eye' by Mayer Taylor
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy