Volkswagen's Way East - Brownfield or Greenfield Investments

Business Location Decisions

Business & Finance, Management & Leadership, Management
Cover of the book Volkswagen's Way East - Brownfield or Greenfield Investments by Anja Lorenzen, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anja Lorenzen ISBN: 9783640810284
Publisher: GRIN Verlag Publication: January 25, 2011
Imprint: GRIN Verlag Language: English
Author: Anja Lorenzen
ISBN: 9783640810284
Publisher: GRIN Verlag
Publication: January 25, 2011
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, BI Norwegian Business School, language: English, abstract: In terms of a rising competitive environment the way east gets more and more important. It does not only lead to a reduction in costs but operating in the eastern parts of Europe can result in advantages for the whole company. Volkswagen overtook their JV partner Skoda and this gave them access to the local cluster. This is an advantage, that companies which do not invest in brownfield investments do not have right from the beginning. Therefore, the kind of FDI and the region are very important and can determine the companies future success. Volkswagen's greenfield investment in Kaluga, Russia will also be explained, based on the advantages and disadvantages that the two different FDI offer. The different VW investments will then be linked to Dunning's eclectic paradigm, the OLI model.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, BI Norwegian Business School, language: English, abstract: In terms of a rising competitive environment the way east gets more and more important. It does not only lead to a reduction in costs but operating in the eastern parts of Europe can result in advantages for the whole company. Volkswagen overtook their JV partner Skoda and this gave them access to the local cluster. This is an advantage, that companies which do not invest in brownfield investments do not have right from the beginning. Therefore, the kind of FDI and the region are very important and can determine the companies future success. Volkswagen's greenfield investment in Kaluga, Russia will also be explained, based on the advantages and disadvantages that the two different FDI offer. The different VW investments will then be linked to Dunning's eclectic paradigm, the OLI model.

More books from GRIN Verlag

Cover of the book A Disturbed Existence in the Backdrop of Serene Green? A Literary Analysis of North-East India by Anja Lorenzen
Cover of the book Psychoanalytische Deutung des Symbolgehalts in 'Il pescatore e il jinn' by Anja Lorenzen
Cover of the book Die junge Sowjetunion - Paradies der Werktätigen? by Anja Lorenzen
Cover of the book Zugangsformen für den Unterrichtsbeginn: Der (Unterrichts-) Einstieg by Anja Lorenzen
Cover of the book Die Reform der gymnasialen Oberstufe von 1972 - Die Beschlüsse und die Konsequenzen für den Schulalltag by Anja Lorenzen
Cover of the book Die Polizei im Nationalsozialismus by Anja Lorenzen
Cover of the book Wechselnde Interpretationen religiöser Freiheiten nach Einführung der Pancasila in Indonesien by Anja Lorenzen
Cover of the book Historische Grundlagen der Sportpädagogik by Anja Lorenzen
Cover of the book Fesseln Internet und Co. den Redakteur an seinen Schreibtisch? by Anja Lorenzen
Cover of the book Die Rolle der Musen in der russischen Dichtung des Silbernen Zeitalters by Anja Lorenzen
Cover of the book SPAM-Schutztechnologien by Anja Lorenzen
Cover of the book Sicherheitsrisiko 'Osterweiterung'? by Anja Lorenzen
Cover of the book Die Idee des Sprachspiels in den philosophischen Untersuchungen von Ludwig Wittgenstein by Anja Lorenzen
Cover of the book Das Gleichnis vom verlorenen Sohn by Anja Lorenzen
Cover of the book Stress und Traumaerleben - Zum Zusammenhang von Stress und Posttraumatischer Belastungsstörung by Anja Lorenzen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy