经营客户

Business & Finance, Marketing & Sales, Customer Service
Cover of the book 经营客户 by 蘇朝暉, 崧博出版事業有限公司
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Author: 蘇朝暉 ISBN: 3477302227663
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 清華大學出版社 Language: Chinese
Author: 蘇朝暉
ISBN: 3477302227663
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 清華大學出版社
Language: Chinese

两年多来,全球经济痛苦地经历了史无前例的金融危机。而眼下市场需求仍然萎靡不振,客户信心也尚未完全恢复…… 本书运用管理学、社会学、营销学、关系学等相关理论,系统论述了“经营客户”的理念、策略和方法。  客户需要经营吗?客户值得经营吗?客户怎样经营?经营什么样的客户好?怎样让客户主动找上门?怎样让客户满意?怎样让客户忠诚?怎样让客户创造更多价值?这些问题,您都可以从本书中找到答案。  本书还为您详细介绍了寻0找客户、近客户、说服客户、对客户分级管理、挽回流失客户、运用数据库经营客户等方法,并援引大量案例,将理论与实务相结合,深浅出,通俗易懂。  本书适合从事经营管理及客户服务的人士阅读,也可作为MBA教材。目录

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两年多来,全球经济痛苦地经历了史无前例的金融危机。而眼下市场需求仍然萎靡不振,客户信心也尚未完全恢复…… 本书运用管理学、社会学、营销学、关系学等相关理论,系统论述了“经营客户”的理念、策略和方法。  客户需要经营吗?客户值得经营吗?客户怎样经营?经营什么样的客户好?怎样让客户主动找上门?怎样让客户满意?怎样让客户忠诚?怎样让客户创造更多价值?这些问题,您都可以从本书中找到答案。  本书还为您详细介绍了寻0找客户、近客户、说服客户、对客户分级管理、挽回流失客户、运用数据库经营客户等方法,并援引大量案例,将理论与实务相结合,深浅出,通俗易懂。  本书适合从事经营管理及客户服务的人士阅读,也可作为MBA教材。目录

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