Planning Forecasting category: 2658 books

Cover of Contemplating Corporate Marketing, Identity and Communication
by
Language: English
Release Date: December 16, 2013

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level...
Cover of El emprendedor: de la idea al negocio
by Accerto
Language: Spanish
Release Date: February 18, 2014

Este curso trata sobre las características del emprendedor. Cómo y dónde nacen las ideas, cómo deben concretarse para que se conviertan en un producto o servicio. Se define cuál es la herramienta que el emprendedor debe utilizar para reducir las incertidumbres: el plan de negocio. También le...
Cover of Preparación del Business Plan de la PYME
by Accerto
Language: Spanish
Release Date: March 25, 2014

En este curso nos familiarizaremos con el concepto de Plan de Negocio (Business Plan), con su utilidad como herramienta tanto dentro de la empresa como entre la compañía y otros agentes externos, y con la forma en que se suele organizar su contenido.   Su elaboración forma parte...
Cover of Establecimiento de los primeros contactos en la búsqueda de financiación...PYME
by Accerto
Language: Spanish
Release Date: March 25, 2014

** ** En este curso veremos las formas más habituales de búsqueda de inversores, tanto de perfil industrial como financiero. En función de los requisitos de confidencialidad de la operación, se abren dos grandes vías: -       Una opción consiste en contratar los servicios...
Cover of Influence

Influence

What it really means and how to make it work for you

by Jenny Nabben
Language: English
Release Date: December 13, 2013

The honest truth about influence: what it is, how it works and how you can do it better. ** ** Your ability to influence can spell the difference between success and failure in business: with it you can get things done, spark change and transform results as you gently persuade, convince...
Cover of New Age of Sustainable Capitalism

New Age of Sustainable Capitalism

Business Models to Drive Growth and Social Change (Collection), ePub, The

by Stuart L. Hart, C.K. Prahalad
Language: English
Release Date: May 2, 2013

A brand new collection of cutting-edge guides to sustainable capitalism   Translate sustainability and “base of the pyramid” strategies into real profits   It’s time for capitalism’s next reinvention. In the new Third Edition of his best-selling Capitalism at...
Cover of Innovating for the Global South

Innovating for the Global South

Towards an Inclusive Innovation Agenda

by Dilip Soman, Janice Gross Stein, Joseph Wong
Language: English
Release Date: January 22, 2014

Despite the vast wealth generated in the last half century, in today’s world inequality is worsening and poverty is becoming increasingly chronic. Hundreds of millions of people continue to live on less than $2 per day and lack basic human necessities such as nutritious food, shelter, clean water,...
Cover of Megatech

Megatech

Technology in 2050

by
Language: English
Release Date: March 28, 2017

What will the world of technology look like in 2050? And how will it affect the way we live? These are the big questions explored in MEGATECH: TECHNOLOGY IN 2050, a collection of thought-provoking insights imagining how big developments in technology might shape the future. The book invites...
Cover of New Rules for the New Economy

New Rules for the New Economy

10 Radical Strategies for a Connected World

by Kevin Kelly
Language: English
Release Date: October 1, 1999

The classic book on business strategy in the new networked economy— from the author of the New York Times bestseller The Inevitable Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where...
Cover of The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition
by C.K. Prahalad
Language: English
Release Date: July 15, 2009

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its...
Cover of The 86 Percent Solution

The 86 Percent Solution

How to Succeed in the Biggest Market Opportunity of the Next 50 Years

by Vijay Mahajan, Kamini Banga
Language: English
Release Date: September 14, 2005

Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability...
Cover of Understanding Emerging Markets

Understanding Emerging Markets

Building Business BRIC by Brick

by Stefano Pelle
Language: English
Release Date: January 11, 2007

This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market,...
Cover of What's It Take to Make a Product Iconic?
by Bertrand Cesvet, Tony Babinski, Eric Alper
Language: English
Release Date: August 12, 2010

This is the eBook version of the printed book. This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.     How to create products that are truly...
Cover of Strategy power plays

Strategy power plays

Winning business ideas from the world's greatest strategic minds: Sun Tzu, Niccolo Machiavelli and Samuel Smiles

by Tim Phillips, Karen McCreadie, Steve Shipside
Language: English
Release Date: October 23, 2009

Strategy power plays brings together some of the greatest ideas on business success from three classic books. Karen McCreadie, Tim Phillips and Steve Shipside bring together the greatest political and military strategic concepts from their interpretations of Niccolo Machiavelli’s The Prince, Sun...
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