Deirdre Breakenridge: 10 books
Answers for Modern Communicators
A Guide to Effective Business Communication
Language: English
Release Date: September 27, 2017
This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. Communication expert, Deirdre Breakenridge, examines the ways in which professionals can make the most of their careers...
by Brian Solis, Deirdre K. Breakenridge
Language: English
Release Date: April 20, 2012
Language: English
Release Date: April 20, 2012
A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge.
Master Supercharged PR Techniques Based on the Latest Social and Online Platforms!
Three great books help you leverage the latest social media and online platforms to transform...
PR 2.0
New Media, New Tools, New Audiences
Language: English
Release Date: March 26, 2008
Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.” Maura...
Social Media and Public Relations
Eight New Practices for the PR Professional
Language: English
Release Date: April 17, 2012
In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book...
by Brian Solis, Deirdre K. Breakenridge
Language: English
Release Date: January 12, 2010
Language: English
Release Date: January 12, 2010
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren’t, and...
PR 2.0 in a Web 2.0 World
What Is Public Relations 2.0?
Language: English
Release Date: November 16, 2009
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Discover the new public relations for the Web 2.0 era--and what...
by Brian Solis, Deirdre K. Breakenridge
Language: English
Release Date: December 15, 2009
Language: English
Release Date: December 15, 2009
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. You’re the brand. Learn how to use social media to promote...
Active Storytelling
Using Video News Releases for PR Professionals
Language: English
Release Date: December 15, 2009
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new “VNR 2.0” techniques that cut through clutter...
PR 2.0 Is Here
Combine Traditional PR with Social Media for Heightened Results
Language: English
Release Date: November 2, 2009
This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats. Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work. PR 2.0 is...
Putting the Public Back in Public Relations
How Social Media Is Reinventing the Aging Business of PR
Language: English
Release Date: February 19, 2009
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public"...