Palgrave Macmillan: 11161 books
Electronic Markets
Benefits, Costs and Risks
Language: English
Release Date: October 21, 2009
This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.
The Gamification of Higher Education
Developing a Game-Based Business Strategy in a Disrupted Marketplace
Language: English
Release Date: July 17, 2014
Instead of thinking about education as the mastery of a body of knowledge where the subject matter becomes the focus of our attention, The Gamification of Higher Education encourages us to think of it as a process that draws out the best in individuals and prepares them for happy, productive, and successful lives.
Sex, Money, Happiness, and Death
The Quest for Authenticity
Language: English
Release Date: January 18, 2016
The four main tenets of life are explored in this unique new book that examines the issues that touch each executive, or for that matter, people in general. Based on his experiences as a psychoanalyst, professor and leadership coach, the author explores how 'Sex, Money, Happiness and Death' affect our work and our lives in general.
The Cultural and Political Intersection of Fair Trade and Justice
Managing a Global Industry
Language: English
Release Date: October 2, 2013
The Cultural and Political Intersection of Fair Trade and Justice is an ethnographic study of the effects of Fair Trade on indigenous women, as reported by the women themselves, and seeks to develop a deeper understanding of Fair Trade, globalization, culture, and policy in building justice.
Health Economics
A Critical and Global Analysis
Language: English
Release Date: September 25, 2007
Health economics applies the tools of economic analysis to the problems of health care finance and delivery. This introductory text uses clear, non-technical language to explain the available economic tools, and critically examine their strengths and weaknesses in relation to health policy and management issues.
Changing Employee Behavior
A Practical Guide for Managers
Language: English
Release Date: March 31, 2015
An important part of every manager's job is changing people's behavior: to improve someone's performance, get them to better manage relationships with colleagues, or to stop them doing something. Yet, despite the fact that changing people's behavior is such an important skill for managers, too many...
Public Relations in China
Building and Defending your Brand in the PRC
Language: English
Release Date: April 29, 2016
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
Well-being
Productivity and Happiness at Work
Language: English
Release Date: April 27, 2011
High levels of well-being at work is good for the employee and the organization. It means lower sickness-absence levels, better retention and more satisfied customers. People with higher levels of well-being live longer, have happier lives and are easier to work with. This book shows how to improve well-being in your organization.
Engaged
The Neuroscience Behind Creating Productive People in Successful Organizations
Language: English
Release Date: April 29, 2016
Neuroscience is revolutionizing our understanding of human psychology and behaviour. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement.
by
Language: English
Release Date: January 11, 2013
Language: English
Release Date: January 11, 2013
Management and organization research has rediscovered individual agency, innovation and entrepreneurship. As such, there is a risk of overlooking the power of self-reinforcing processes in and among organizations. This volume redirects attention to these processes, including: escalating commitment, organizational imprinting and path dependence.
by C. Robinson-Easley
Language: English
Release Date: April 9, 2014
Language: English
Release Date: April 9, 2014
Beyond Diversity and Intercultural Management develops a change model designed to challenge prevailing paradigms in the literature and conversations about equal employment opportunity, diversity, and intercultural management.
by
Language: English
Release Date: November 19, 2013
Language: English
Release Date: November 19, 2013
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
by
Language: English
Release Date: October 28, 2014
Language: English
Release Date: October 28, 2014
In Humanistic Perspectives on International Business and Management, the authors provide space to global perspectives on how we can rethink and reposition international business and management practice to be a part of the solution to our global problems. These contributions provide impetus for further research, practice and pedagogy development.
Tourist Activities in Multimodal Texts
An Analysis of Croatian and Scottish Tourism Websites
Language: English
Release Date: December 16, 2014
The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.