Do You Want to Keep Your Customers Forever?

Business & Finance, Management & Leadership, Management
Cover of the book Do You Want to Keep Your Customers Forever? by Joseph B. Pine, Don Peppers, Martha Rogers, Harvard Business Review Press
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Author: Joseph B. Pine, Don Peppers, Martha Rogers ISBN: 9781633691421
Publisher: Harvard Business Review Press Publication: March 1, 2010
Imprint: Harvard Business Review Press Language: English
Author: Joseph B. Pine, Don Peppers, Martha Rogers
ISBN: 9781633691421
Publisher: Harvard Business Review Press
Publication: March 1, 2010
Imprint: Harvard Business Review Press
Language: English

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

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