Implications of Measure Method Customer Loyalty and Satisfaction

Business & Finance, Marketing & Sales
Cover of the book Implications of Measure Method Customer Loyalty and Satisfaction by Katarzyna Skrobot, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Katarzyna Skrobot ISBN: 9783656080282
Publisher: GRIN Verlag Publication: December 9, 2011
Imprint: GRIN Verlag Language: English
Author: Katarzyna Skrobot
ISBN: 9783656080282
Publisher: GRIN Verlag
Publication: December 9, 2011
Imprint: GRIN Verlag
Language: English

Essay from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, University of Dusseldorf 'Heinrich Heine', language: English, abstract: Companies are scrambling to boost customer satisfaction and keep their current customers rather than devoting additional resources to chase potential new customers. The claim that it costs five to eight times as much to get new customers than to hold on to old ones is key to understanding the drive toward benchmarking and tracking customer satisfaction. Measuring customer satisfaction is a relatively new concept to many companies that have been focused exclusively on income statements and balance sheets. Companies now recognize that the new global economy has changed things forever. Increased competition, crowded markets with little product differentiation and years of continual sales growth followed by two decades of flattened sales curves have indicated to today's sharp competitors that their focus must change.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, University of Dusseldorf 'Heinrich Heine', language: English, abstract: Companies are scrambling to boost customer satisfaction and keep their current customers rather than devoting additional resources to chase potential new customers. The claim that it costs five to eight times as much to get new customers than to hold on to old ones is key to understanding the drive toward benchmarking and tracking customer satisfaction. Measuring customer satisfaction is a relatively new concept to many companies that have been focused exclusively on income statements and balance sheets. Companies now recognize that the new global economy has changed things forever. Increased competition, crowded markets with little product differentiation and years of continual sales growth followed by two decades of flattened sales curves have indicated to today's sharp competitors that their focus must change.

More books from GRIN Verlag

Cover of the book Der Kundenkontaktmitarbeiter als Botschafter einer Dienstleistungsmarke by Katarzyna Skrobot
Cover of the book Mit der Stimme eine Geschichte gestalten by Katarzyna Skrobot
Cover of the book Die Pressepolitik der Sowjetischen Besatzungszone im Vergleich mit der westalliierten Pressepolitik by Katarzyna Skrobot
Cover of the book Die verschlafene Industrialisierung? Die verspätete Industrialisierung des Ruhrgebiets im Spiegel des regionalen Entwicklungsmusters der Saarregion by Katarzyna Skrobot
Cover of the book 'Allezeit im Angesicht Gottes' - 'Auf Wegen der Treue und in Gerechtigkeit'. Eine Untersuchung von Tob 1,3-2,14 by Katarzyna Skrobot
Cover of the book Möglichkeiten zur Reduzierung von Patientenwartezeiten in der ambulanten Krankenhausversorgung by Katarzyna Skrobot
Cover of the book Kindeswohlgefährdung - Unterstützung in Konfliktsituationen by Katarzyna Skrobot
Cover of the book Wohlstand und Armut der Nationen by Katarzyna Skrobot
Cover of the book Branche und Branchenattraktivität - Porters Five Forces by Katarzyna Skrobot
Cover of the book Venedig: neue Räume hinter offenen und geschlossenen Türen by Katarzyna Skrobot
Cover of the book Kreatives Schreiben im (zweitsprachlichen) Deutschunterricht by Katarzyna Skrobot
Cover of the book Controlling und Kosten- und Leistungsrechnung für die Prüfung zur Fachkraft für Vertrieb, Personalwesen und Rechnungswesen mit Klausur und Musterlösung by Katarzyna Skrobot
Cover of the book The Religion in Daniel Defoe's Robinson Crusoe by Katarzyna Skrobot
Cover of the book Conditions for Effective Disbursement of Aid by Katarzyna Skrobot
Cover of the book Auswirkungen von Kooperationen zwischen GKV- und PKV-Unternehmen by Katarzyna Skrobot
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy