Marketing Analysis Chipotle Mexican Restaurant and Applebee's Restaurant

Business & Finance, Management & Leadership, Management
Cover of the book Marketing Analysis Chipotle Mexican Restaurant and Applebee's Restaurant by Kimberly Wylie, GRIN Verlag
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Author: Kimberly Wylie ISBN: 9783638512688
Publisher: GRIN Verlag Publication: June 23, 2006
Imprint: GRIN Verlag Language: English
Author: Kimberly Wylie
ISBN: 9783638512688
Publisher: GRIN Verlag
Publication: June 23, 2006
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, 5 entries in the bibliography, language: English, abstract: The following paper compares the marketing strategies employed by two successful restaurants, Chipotle Mexican Grill and Applebee's Neighborhood Grill & Bar. This analysis will include an overview of each restaurant's business, their current sales trends, and their specific target market. In addition, company brands will be discussed, as well as their manner of distribution, promotion methods, and pricing. With these factors determined, each company's specific advantages and strengths will then be given. From there, a comparison of the two companies marketing strategies will be examined, including an overview of each company website, the strengths and weaknesses of these sites, and which features I personally preferred.

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Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, 5 entries in the bibliography, language: English, abstract: The following paper compares the marketing strategies employed by two successful restaurants, Chipotle Mexican Grill and Applebee's Neighborhood Grill & Bar. This analysis will include an overview of each restaurant's business, their current sales trends, and their specific target market. In addition, company brands will be discussed, as well as their manner of distribution, promotion methods, and pricing. With these factors determined, each company's specific advantages and strengths will then be given. From there, a comparison of the two companies marketing strategies will be examined, including an overview of each company website, the strengths and weaknesses of these sites, and which features I personally preferred.

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