McLuhan and Baudrillard

Masters of Implosion

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book McLuhan and Baudrillard by Gary Genosko, Taylor and Francis
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Author: Gary Genosko ISBN: 9781134655861
Publisher: Taylor and Francis Publication: January 4, 2002
Imprint: Routledge Language: English
Author: Gary Genosko
ISBN: 9781134655861
Publisher: Taylor and Francis
Publication: January 4, 2002
Imprint: Routledge
Language: English

Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.

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Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.

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