The Birth of Muslim Marketing - An Evolution of Managerial Economics to a Specialized Culture Science

Business & Finance, Marketing & Sales
Cover of the book The Birth of Muslim Marketing - An Evolution of Managerial Economics to a Specialized Culture Science by Ahmed Abdelmoumene, GRIN Verlag
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Author: Ahmed Abdelmoumene ISBN: 9783656262961
Publisher: GRIN Verlag Publication: August 24, 2012
Imprint: GRIN Verlag Language: English
Author: Ahmed Abdelmoumene
ISBN: 9783656262961
Publisher: GRIN Verlag
Publication: August 24, 2012
Imprint: GRIN Verlag
Language: English

Scientific Essay from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 'keine', , language: English, abstract: Cultural misunderstandings and the high transaction costs exerted by it, introduced a reorientation of classical marketing thinking. The evolution began and marketing developed from a classical, up to the relatively recent discipline of the intercultural variance. Muslim marketing, as a new research approach, marks the beginning of a new era and possesses the potential of completing the journey of integrating cultural aspects, started by intercultural marketing, and thus to change the past self-understanding of managerial economics lastingly towards a specialized culture science.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Scientific Essay from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 'keine', , language: English, abstract: Cultural misunderstandings and the high transaction costs exerted by it, introduced a reorientation of classical marketing thinking. The evolution began and marketing developed from a classical, up to the relatively recent discipline of the intercultural variance. Muslim marketing, as a new research approach, marks the beginning of a new era and possesses the potential of completing the journey of integrating cultural aspects, started by intercultural marketing, and thus to change the past self-understanding of managerial economics lastingly towards a specialized culture science.

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