The Escape Industry

How Iconic and Innovative Brands Built the Travel Business

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales, Nonfiction, Travel
Cover of the book The Escape Industry by Mark Tungate, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mark Tungate ISBN: 9780749473518
Publisher: Kogan Page Publication: October 3, 2017
Imprint: Kogan Page Language: English
Author: Mark Tungate
ISBN: 9780749473518
Publisher: Kogan Page
Publication: October 3, 2017
Imprint: Kogan Page
Language: English

Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, from business travel and adventure travel, to specialist and niche interests, the providers of escape have been impacted as much by technology as they have by the changing habits and desires of travellers themselves. The Escape Industry presents an expert view of travel marketing and branding, focusing particularly on how travel has been utterly transformed for both consumers and providers since the beginning of the 21st century. Mark Tungate focuses on some of the travel industry's most famous brands and shares how all marketers can learn from the industry's rich experience of digital transition.

Tungate traces the evolution of this fascinating industry, from nineteenth century trailblazers such as Thomas Cook and The Ritz, to today's innovations such as TripAdvisor, Couchsurfing and Airbnb, and explores the branding secrets that have enabled them to survive. A lively read full of incidents, anecdotes, unexpected encounters and a ground-breaking report from the final frontier and space tourism, The Escape Industry is at the cutting edge of this attractive sector, examining some of the biggest names in the industry. It will take travel and tourism students, as well as marketing and branding practitioners, on a journey to the heart of a rapidly changing business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, from business travel and adventure travel, to specialist and niche interests, the providers of escape have been impacted as much by technology as they have by the changing habits and desires of travellers themselves. The Escape Industry presents an expert view of travel marketing and branding, focusing particularly on how travel has been utterly transformed for both consumers and providers since the beginning of the 21st century. Mark Tungate focuses on some of the travel industry's most famous brands and shares how all marketers can learn from the industry's rich experience of digital transition.

Tungate traces the evolution of this fascinating industry, from nineteenth century trailblazers such as Thomas Cook and The Ritz, to today's innovations such as TripAdvisor, Couchsurfing and Airbnb, and explores the branding secrets that have enabled them to survive. A lively read full of incidents, anecdotes, unexpected encounters and a ground-breaking report from the final frontier and space tourism, The Escape Industry is at the cutting edge of this attractive sector, examining some of the biggest names in the industry. It will take travel and tourism students, as well as marketing and branding practitioners, on a journey to the heart of a rapidly changing business.

More books from Kogan Page

Cover of the book The Inspirational Leader: How To Motivate, Encourage And Achieve Success by Mark Tungate
Cover of the book Virtual Leadership by Mark Tungate
Cover of the book Leading Digital Strategy by Mark Tungate
Cover of the book Management Level Psychometric Assessments by Mark Tungate
Cover of the book Develop Your Marketing Skills by Mark Tungate
Cover of the book Decision Making and Problem Solving by Mark Tungate
Cover of the book Human Resource Practice by Mark Tungate
Cover of the book The Business Skills Handbook by Mark Tungate
Cover of the book On Message by Mark Tungate
Cover of the book Creating Competitive Advantage by Mark Tungate
Cover of the book Informal Learning in Organizations by Mark Tungate
Cover of the book In Your Creative Element by Mark Tungate
Cover of the book New Strategies for Reputation Management by Mark Tungate
Cover of the book Disruptive Selling by Mark Tungate
Cover of the book Complete Training by Mark Tungate
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy