The Publicity Handbook, New Edition

The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Journalism
Cover of the book The Publicity Handbook, New Edition by David R. Yale, Andrew J. Carothers, McGraw-Hill Education
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Author: David R. Yale, Andrew J. Carothers ISBN: 9780071612746
Publisher: McGraw-Hill Education Publication: May 25, 2001
Imprint: McGraw-Hill Education Language: English
Author: David R. Yale, Andrew J. Carothers
ISBN: 9780071612746
Publisher: McGraw-Hill Education
Publication: May 25, 2001
Imprint: McGraw-Hill Education
Language: English

Thoroughly updated with information on Internet-based PR campaigns

The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists­­--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Thoroughly updated with information on Internet-based PR campaigns

The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists­­--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!

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