The Truth About Male & Female Markets

Business & Finance, Personal Finance
Cover of the book The Truth About Male & Female Markets by Michael R. Solomon, Pearson Education
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Author: Michael R. Solomon ISBN: 9780132479943
Publisher: Pearson Education Publication: August 31, 2010
Imprint: FT Press Language: English
Author: Michael R. Solomon
ISBN: 9780132479943
Publisher: Pearson Education
Publication: August 31, 2010
Imprint: FT Press
Language: English

This is the eBook version of the printed book.

This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solomon. Available in print and digital formats.

 

Marketing to men, marketing to women, and marketing to “übersexuals”…

 

Sexual identity is an important component of a consumer’s self-concept. People often conform to their culture’s expectations about how those of their gender should act, dress, or speak. Consider the gender differences that market researchers observe when they compare the food preferences of men to those of women. Women eat more fruit; men are more likely to eat meat. As one food writer put it, “Boy food doesn’t grow. It is hunted or killed…”

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the eBook version of the printed book.

This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solomon. Available in print and digital formats.

 

Marketing to men, marketing to women, and marketing to “übersexuals”…

 

Sexual identity is an important component of a consumer’s self-concept. People often conform to their culture’s expectations about how those of their gender should act, dress, or speak. Consider the gender differences that market researchers observe when they compare the food preferences of men to those of women. Women eat more fruit; men are more likely to eat meat. As one food writer put it, “Boy food doesn’t grow. It is hunted or killed…”

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