Why is the Automotive Producer BMW AG so successful? A Casestudy

Business & Finance, Management & Leadership, Operations Research
Cover of the book Why is the Automotive Producer BMW AG so successful? A Casestudy by Philipp Ackel, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Philipp Ackel ISBN: 9783638830805
Publisher: GRIN Verlag Publication: July 15, 2007
Imprint: GRIN Verlag Language: English
Author: Philipp Ackel
ISBN: 9783638830805
Publisher: GRIN Verlag
Publication: July 15, 2007
Imprint: GRIN Verlag
Language: English

Document from the year 2005 in the subject Business economics - Operations Research, grade: 72% = 1st, University of Nottingham (INP Grenoble, University of Nottingham), course: Casestudy, 10 entries in the bibliography, language: English, abstract: This project deals with the fact that automotive and motorcycle producer BMW is improving its position in an industry that finds itself in a recession. The question that is intended to answer is 'Why is the BMW AG so successful?' A short description of the Group and activities will be given including a short overview over its history and its current position. The strength of BMW will be identified involving its products, brand characteristics and its overall management. The arguments will be supported by literature, a small primary research using questionnaires with BMW consumers and an interview with a BMW employee. To conclude a short summary will be given and the most important factors for BMW's current success will be identified and weighted.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Document from the year 2005 in the subject Business economics - Operations Research, grade: 72% = 1st, University of Nottingham (INP Grenoble, University of Nottingham), course: Casestudy, 10 entries in the bibliography, language: English, abstract: This project deals with the fact that automotive and motorcycle producer BMW is improving its position in an industry that finds itself in a recession. The question that is intended to answer is 'Why is the BMW AG so successful?' A short description of the Group and activities will be given including a short overview over its history and its current position. The strength of BMW will be identified involving its products, brand characteristics and its overall management. The arguments will be supported by literature, a small primary research using questionnaires with BMW consumers and an interview with a BMW employee. To conclude a short summary will be given and the most important factors for BMW's current success will be identified and weighted.

More books from GRIN Verlag

Cover of the book The Erosion of Union Membership focused on the United States by Philipp Ackel
Cover of the book Wie zeitgemäß ist die Gesamtschule? Die Diskussion über das dreigliedrige Schulsystem nach PISA und IGLU. by Philipp Ackel
Cover of the book Der Tod im Krieg fürs Vaterland: Der Umgang der nationalsozialistischen Propaganda mit dem Soldatentod im 2. Weltkrieg by Philipp Ackel
Cover of the book Indirekte Messung der Einstellung zu schwerbehinderten Mitarbeitern mit dem Impliziten Assoziationstest (IAT) by Philipp Ackel
Cover of the book Die Relevanz des Theodizee-Problems in dem Gedicht 'El male rachamim' von Yehuda Amichai by Philipp Ackel
Cover of the book Emotionserleben und Emotionsregulation in der Kinderschutzarbeit by Philipp Ackel
Cover of the book Digitale Revolution und Internet of Things. Herausforderungen und Handlungsempfehlungen für die Mitarbeiterführung by Philipp Ackel
Cover of the book Dialekte in der Romania - Kastilisch, Katalanisch und Portugiesisch by Philipp Ackel
Cover of the book Börsenpsychologie by Philipp Ackel
Cover of the book Die Bedeutung der Dispokinese für die Behandlung von Musikerkrankheiten. Methoden der Körperarbeit beim Musiklernen by Philipp Ackel
Cover of the book Platons 'Politeia': Die Rolle der Philosophie in der Gesellschaft by Philipp Ackel
Cover of the book Martyrium zwischen Fanatismus und Heiligkeit by Philipp Ackel
Cover of the book Sport in der alternden Gesellschaft by Philipp Ackel
Cover of the book What to do with Unprofitable Customers? Customer Lifetime Value, Customer Metrics of Adverse Behavior, and Feasible Strategies for Managing Unprofitable Customers by Philipp Ackel
Cover of the book Rechtliche Grundlagen und Voraussetzungen der Aufsichtspflicht by Philipp Ackel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy