Customer Service category: 721 books
by MK Miller
Language: English
Release Date: April 25, 2016
Language: English
Release Date: April 25, 2016
Too often salespeople get caught-up in doing things that do not have any great influence on successfully selling in today's fast-paced, dog-eat-dog, world. Everything from management faddism, organisational politics, blow-in and blow-hard guru consultants, and omnipresent technology; can cause a fatal...
Beyond Advertising
Creating Value Through All Customer Touchpoints
Language: English
Release Date: February 5, 2016
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?
Beyond Advertising provides a...
Sales Force Management
Leadership, Innovation, Technology
Language: English
Release Date: April 14, 2016
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on...
by Selby, John
Language: English
Release Date: January 30, 2007
Language: English
Release Date: January 30, 2007
With customer loyalty weighing in as the most valued commodity in the workplace today, we'd all like to know how to create lasting emotional connections to keep clients personally satisfied and eager to do business with us. In this followup to Take Charge of Your Mind John Selby presents his 4step Listening...
by Darin Hartley
Language: English
Release Date: April 27, 2010
Language: English
Release Date: April 27, 2010
Facebook, LinkedIn, Twitter... You're familiar with social networking systems, but incorporating them into your communication efforts can be daunting. Which are right for your needs, and how should you use them? Whether you're a consultant, communications professional, or corporate CEO, 10 Steps...
Make Them Say Wow
Simple Strategies to Help You Take Better Care of Your Customers and Make Them Fall in Love with Your Business
Language: English
Release Date: January 28, 2017
In "Make Them Say Wow!" author Roosevelt J. Myers provides businesses like yours with one of the most powerful secrets to increasing revenue, experiencing growth, and finding lasting success and that is - learning how to make your customers fall head over heels in love with your business. In...
Bold
How to be Brave in Business and Win
Language: English
Release Date: April 3, 2011
More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience...
So, What's the Bottom Line?
76 Proven Marketing Tips & Techniques for Building Your Business and Personal Brand
Language: English
Release Date: January 26, 2016
Most people fail to see the correlation between “business” and “brains.” For Yitzchok Saftlas, master of marketing, it seems readily transparent. During our challenging economic times, when people desperately seek to recharge themselves on various planes, Saftlas presents us with So, What’s...
Contemporary Selling
Building Relationships, Creating Value
Language: English
Release Date: February 19, 2016
Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to...
by Craig M. Jamieson
Language: English
Release Date: October 1, 2014
Language: English
Release Date: October 1, 2014
Smart businesses are taking advantage of new technologies to overcome the challenges and secure the opportunities arising from recent shifts to buyer behaviour. The single biggest challenge for businesses today is to retain the loyalty of your existing customers and to find a way of extending your...
Measure What Matters
Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
Language: English
Release Date: February 14, 2011
In an online and social media world, measurement is the key to success
If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.
Measure What Matters...
The Out-of-Home Immersive Entertainment Frontier
Expanding Interactive Boundaries in Leisure Facilities
Language: English
Release Date: March 2, 2017
Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers...
Brand Fans
Lessons from the World's Greatest Sporting Brands
Language: English
Release Date: January 20, 2017
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices,...
by Susan Jurow, Susan Barnard
Language: English
Release Date: April 15, 2013
Language: English
Release Date: April 15, 2013
Improve the delivery of library services by implementing total quality management (TQM), a system of continuous improvement employing participative management and centered on the needs of customers. Although TQM was originally designed for and successfully applied in business and manufacturing settings,...