Consumer Behaviour category: 842 books
by Fred Henderson
Language: English
Release Date: December 5, 2014
Language: English
Release Date: December 5, 2014
Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part of social structure and economic theory.
Nordic Consumer Culture
State, Market and Consumers
Language: English
Release Date: March 15, 2019
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour...
by Susan Horner, John Swarbrooke
Language: English
Release Date: April 28, 2016
Language: English
Release Date: April 28, 2016
Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety...
Morality and the Market (Routledge Revivals)
Consumer Pressure for Corporate Accountability
Language: English
Release Date: November 13, 2014
Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains...
Consumer Behaviour
Perspectives, Findings and Explanations
Language: English
Release Date: December 4, 2012
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
by Alfred L Norman
Language: English
Release Date: December 15, 2014
Language: English
Release Date: December 15, 2014
What algorithms are tractable depends on the speed of the processor. Given the speed of digital computers, polynomial algorithms are considered tractable. But, a human can take several seconds to make one binary comparison between two pens. Given this slow speed, sublinear algorithms are considered...
by
Language: English
Release Date: May 25, 2017
Language: English
Release Date: May 25, 2017
Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen...
The Villager
How Africans Consume Brands
Language: English
Release Date: February 5, 2018
The Villager is essential reading for brand owners wishing to conquer new markets.
When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions: Why did brands, both global...
Advertising And The Mind Of The Consumer
What works, what doesn't and why
Language: English
Release Date: January 1, 2009
Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised 3rd international edition. By the time we die, we will have spent an estimated one and a half years just watching...
by
Language: English
Release Date: December 22, 2015
Language: English
Release Date: December 22, 2015
Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities.
Death in...
A History of American Consumption
Threads of Meaning, Gender, and Resistance
Language: English
Release Date: September 14, 2017
The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies...
Brands
Interdisciplinary Perspectives
Language: English
Release Date: November 27, 2014
Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and...
Consumers in Context
The BPM Research Program
Language: English
Release Date: January 29, 2016
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.
The model offers a unique and original behaviour-based theory of consumer...
The Branded Mind
What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
Language: English
Release Date: February 3, 2011
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.
Investigating...