Hospitality category: 1805 books

Cover of Innovative Perspectives on Tourism Discourse
by
Language: English
Release Date: August 10, 2017

The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of...
Cover of Understanding the Global Spa Industry
by
Language: English
Release Date: August 20, 2010

The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Understanding the Global Spa Industry is the first book to examine...
Cover of Report on China’s Cruise Industry
by
Language: English
Release Date: February 24, 2018

The book contains 12 contributions that explain the current state of China’s cruise industry and future development.  Dating from the 1960s and with the rapid development of over 50 years, the modern cruise industry has developed into one of the fastest growing industries with the most remarkable...
Cover of Business Travel and Tourism
by John Swarbrooke, Susan Horner
Language: English
Release Date: May 23, 2012

'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global...
Cover of Managing and Marketing Tourist Destinations

Managing and Marketing Tourist Destinations

Strategies to Gain a Competitive Edge

by Metin Kozak, Seyhmus Baloglu
Language: English
Release Date: November 1, 2010

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu...
Cover of Wine and Society
by Steve Charters
Language: English
Release Date: August 11, 2006

Wine is becoming increasingly popular in the Anglophone world and there are many books available which describe how and where it is made. However, none address the fundamental questions of different structures of production and how the consumer relates to the product – this book is the first to...
Cover of The Tourism and Leisure Experience

The Tourism and Leisure Experience

Consumer and Managerial Perspectives

by
Language: English
Release Date: September 1, 2010

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together...
Cover of Business of Hotels
by Hadyn Ingram
Language: English
Release Date: June 7, 2007

The fully revised edition of this well-known text by an experienced author, consultant and educator follows the structure and approach which has proved so successful since its first publication in 1980. The book examines the hotel as a business providing commercial hospitality. It focuses on markets,...
Cover of Social, Cultural and Economic Impacts of Wine in New Zealand.
by
Language: English
Release Date: April 16, 2014

New Zealand’s wine came to the world’s attention in the late 1980’s with its production of some of the best quality sauvignon blancs. Since then the industry has grown significantly and has increasingly gained an international reputation as a producer of quality, boutique wines. This volume...
Cover of Tourism Enterprises and the Sustainability Agenda across Europe
by
Language: English
Release Date: February 24, 2016

With the emphasis on small enterprises, this book provides a comprehensive analysis of what is happening across Europe in terms of sustainable development objectives and sustainability in the context of tourism supply. Each contribution in this edited collection addresses specific aspects of tourism...
Cover of Tourism and Opportunities for Economic Development in Asia
by
Language: English
Release Date: January 25, 2017

The growing market of tourism in Asian countries has caused significant changes to the economy, transportation, and safety for citizens. With the ubiquity of tourism, there is now an increasing need for resources to assist in the challenges that arise. Tourism and Opportunities for Economic Development...
Cover of Tourism: The Key Concepts
by
Language: English
Release Date: October 12, 2012

Tourism: The Key Concepts offers a comprehensive collection of the most frequently used and studied concepts in the subject of tourism. Within the text key terms, concepts, typologies and frameworks are examined in the context of the broader social sciences, blending together theory and practice to...
Cover of Consumer Behaviour in Tourism
by Susan Horner, John Swarbrooke
Language: English
Release Date: April 28, 2016

Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety...
Cover of Dictionary for Air Travel and Tourism Activities

Dictionary for Air Travel and Tourism Activities

Over 7,100 Terms on Airlines, Tourism, Hospitality, Cruises, Car Rentals, Gds, Geography, Climate, Ecology, Business, Customs, and Organizations Subjects

by Homero E. Martinez
Language: English
Release Date: October 22, 2008

Travel and Tourism are wide and multifaceted systems whose complexity is reflected in the terminology employed to describe them or to operate them. Their communication language appears at times secretive; but there is no secrecy, in fact. Travel activities are bound to a vehicle distinguished by its...
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